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All Journal Jurnal Kolaboratif Sains Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM)
Indah Ratna Dewi
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Strategi Komunikasi Digital Melalui Produksi Konten Video Oleh Content Creator di Redaksi Suara.com: Digital Communication Strategy Through Video Content Production by Content Creators at Suara.com Editorial Team Indah Ratna Dewi; Willy Bachtiar
Jurnal Kolaboratif Sains Vol. 8 No. 5: Mei 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i5.7620

Abstract

Penelitian ini merupakan studi tentang strategi komunikasi digital yang diterapkan oleh Suara.com dalam produksi dan distribusi konten video. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif melalui observasi, wawancara, dan studi pustaka untuk memahami proses pengelolaan konten, strategi distribusi, serta upaya meningkatkan engagement audiens. Hasil penelitian menunjukkan bahwa keberhasilan strategi tersebut bergantung pada kualitas konten video yang menarik dan relevan, penggunaan platform media sosial secara efektif, serta evaluasi rutin dan analisis data untuk menyesuaikan strategi. Pembahasan menegaskan bahwa pengembangan konten berkualitas tinggi, kolaborasi dengan influencer, serta pengelolaan distribusi yang strategis menjadi faktor utama dalam meningkatkan jangkauan dan interaksi audiens. Penelitian ini memberikan kontribusi dalam pengembangan ilmu komunikasi digital dan praktik media daring, khususnya dalam konteks media digital yang kompetitif.
Produksi Materi Promosi Instagram Reels dalam Meningkatkan Brand Awareness Vasaka Solterra Indah Ratna Dewi; Amiruddin Saleh
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i2.7713

Abstract

The rapid growth of social media in Indonesia has transformed marketing communication strategies, particularly in producing creative promotional content. Instagram Reels has emerged as an effective platform for building brand awareness through short and engaging videos. This study was conducted during an internship at PT Waskita Fim Perkasa Realti and focuses on the production process of Instagram Reels content for Vasaka Solterra. The first objective is to examine the workflow of promotional video production across three stages, pre-production, production, and post-production. The second objective is to identify challenges faced by the Marketing Communication Division. Using qualitative methods, including observation, interviews, participation, and literature review. This study found that pre-production involves idea development, content research, and storyboard creation. The production stage includes smartphone-based video shooting and voice-over recording to ensure message clarity. Post-production centers on editing using CapCut and applying a consistent visual identity before publication. The study also identifies several obstacles, such as limited human resources, minimal equipment availability, and coordination delays with external partners. These findings highlight the need for increased production personnel, improved interdepartmental collaboration, and enhanced equipment support to optimize the overall content production process.
Implementasi Metode AIDA dalam Penulisan Naskah Video Iklan Apartemen Vasaka Solterra Indah Ratna Dewi; Alfi Rahmawati
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 2 (2026): Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i2.9232

Abstract

This study discusses the implementation of the AIDA (Attention, Interest, Desire, Action) writing technique in the scriptwriting process of advertisement videos for Vasaka Solterra apartments. The study was conducted based on the development of digital media and the increasing use of short video content as a marketing communication medium in the property sector. The purpose of this study is to analyze the application of the AIDA technique in advertising scriptwriting in order to produce persuasive and systematic messages. This study employed a descriptive qualitative approach through observation, active participation, and literature review. The results show that the implementation of the AIDA technique was able to structure the message flow systematically, starting from attracting audience attention, generating interest, creating desire, and encouraging action through a call to action. In educational advertisements, the AIDA technique successfully increased audience awareness of common mistakes in purchasing apartments, while in promotional advertisements, the technique strengthened the connection between lifestyle, audience needs, and property offerings. This study concludes that the AIDA technique can support the quality of short-duration property advertisement video content through persuasive, relevant messages that are aligned with current digital audience preferences, thereby strengthening the quality of marketing communication on social media.
Co-Authors Alfi Rahmawati Amiruddin Saleh Bachtiar, Willy