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All Journal Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi
Ulhaq, Rendi Dhya
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Economics, Econometrics & Finance

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The Influence Of Store Atmosphere And Price On Purchasing Decisions (Survey On Consumers Of Nara Cafe Tasikmalaya) Ulhaq, Rendi Dhya; Karmila, Mila; Wibawa, Gian Riksa
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v1i1.27

Abstract

This research was conducted with the aim of finding out the influence of store atmosphere and price on purchasing decisions for Nara Cafe Tasikmalaya. This research uses a quantitative approach using a research method, namely Associative (Causality) using data obtained directly through questionnaires distributed to 100 respondents. The technique used in this research is multiple linear regression. The research results show that: (1) Store Atmosphere and Price simultaneously have a significant effect on Purchasing Decisions: (2) Store Atmosphere partially has a significant effect on Purchasing Decisions: (3) Price partially has no significant effect on Purchasing Decisions.
Co-Authors Mila Karmila Wibawa, Gian Riksa