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All Journal Prophetica Jurnal Impresi Indonesia
Nappisah, Nappisah
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Religion Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Dakwah Jurnalis TvOne: Studi Komunikasi Profetik dalam Pemberitaan Aksi Bela Palestina Nappisah, Nappisah
Prophetica : Scientific and Research Journal of Islamic Communication and Broadcasting Vol. 2 No. 2 (2018): Prophetica: Scientific and Research Journal of Islamic Communication and Broadc
Publisher : Prodi Komunikasi & Penyiaran Islam, Program Pascasarajana, UIN Sunan Gunung Djati Bandung

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Abstract

This study aims to describe the application of three main elements in prophetic journalism—humanization (amar ma'ruf), liberation (nahi munkar), and transcendence (tu'minu billah)—in the coverage of the Palestine-Israel conflict. Using a qualitative approach, constructivist paradigm, and phenomenological method, this research examines the role of media, particularly television, in educating the public and shaping public opinion regarding the Palestine issue. The Palestine Solidarity Action, supported by various parties including the media, serves as an important platform to provide support for the Palestinian people's struggle. This study is expected to provide a deeper understanding of how prophetic journalism can prioritize moral, ethical, and humanitarian values in news coverage. Keywords: Prophetic Communication, Journalists, TvOne, Palestinine Solidarity Action
Membangun Citra di Era Digital: Studi tentang Strategi Komunikasi Pemasaran Terpadu dalam Branding Produk UMKM Kafani Bandung Dwi Pratama, Eki; Rokibullah, Rokibullah; Nappisah, Nappisah
Jurnal Impresi Indonesia Vol. 4 No. 4 (2025): Indonesian Impression Journal (JII)
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i4.7051

Abstract

The advancement of digital technology has opened new opportunities for MSMEs to market their products more broadly, including ritual products such as burial shrouds, which were previously rarely promoted online. This phenomenon calls for a study on effective and contextual digital marketing strategies for building the brand image of religious products. This research aims to analyze the Integrated Marketing Communication (IMC) strategy implemented by the MSME Kafani in Bandung to promote burial shrouds through the TikTok platform. The study uses a qualitative case study with an exploratory approach, involving interviews, participant observation, social media content analysis, and documentation. The findings reveal that Kafani's marketing strategy combining educational, entertaining, and spiritual elements in a creative way successfully increases sales, expands market reach, and builds a strong, human-centered brand image. This study concludes that a digital-based edutainment approach can serve as an effective strategy for MSMEs to market religious products while maintaining cultural relevance and emotional connection with audiences.
Co-Authors Dwi Pratama, Eki Rokibullah, Rokibullah