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All Journal IMAGIONARY : Jurnal Seni, Desain dan Multimedia
Kurniadi, Terry
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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the Effectiveness of Logo Complexity on the Success of Company Brand Awareness Kurniadi, Terry; Harnoko, Irwan
IMAGIONARY Vol 3 No 1 (2024): OKTOBER
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jim.v3i1.931

Abstract

In this highly competitive retail landscape, building a very distinctive brand identity is one of the most crucial factors for the growth and success of a certain brand. One essential element of their identity is the logo of the brand, serving as a visual representation of the brand. This study questions: Does the logo design truly have a significant impact on brand awareness? Through examination of existing literature, consumer psychology theories, this journal article investigates the relationship between logo design and the popularity of a company. By focusing on the interplay between visual branding and media following, this research aims to provide valuable insights for marketers, designers, and store owners who seek to utilize logo design as a strategic tool to drive growth in today's very dynamic retail environment.
Co-Authors Irwan Harnoko, Irwan