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All Journal Applied Science and Technology Research Journal
Firdiyastomo, Yogi
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering

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Development Of A Decision Support System Based On Rule-Based Systems For Determining Marketing Strategies And Superior Products at Tombo Ngelih Cafe Firdiyastomo, Yogi; Wardani, Setia; Rianto
APPLIED SCIENCE AND TECHNOLOGY REASERCH JOURNAL Vol. 4 No. 1 (2025): Applied Science and Technology Research Journal
Publisher : Lembaga Penelitian dan Pengabdian Mayarakat (LPPM) Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/astro.v4i1.7851

Abstract

Study This, aiming to develop a system supporting decision-making based on a rule-based system in determining marketing and product strategies, featured in Cafe Tombo Smile. Method used covering data collection through observation, interviews, and studies library, and an implementation system web-based using PHP and MySQL. The test results using ¬ black-box and alpha methods that well-recommended well recommendation,,, marketing and as as product product effective flagship.
Co-Authors Rianto Setia Wardani