Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal International Journal of Humanities Education and Social Sciences Jurnal Pengabdian Kepada Masyaraka Pelita Nusantara
M. Badruddin
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence Of Brand Ambassadors, Instagram Promotions On Purchasing Decisions In Cirebon M. Badruddin; Jannathan Syahru Sudarso; Muhammad Santoso; Rahmadi Rahmadi
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1705

Abstract

In the digital era, social media platforms such as Instagram have become an important tool for marketing and customer engagement. This research investigates the impact of Brand Ambassador and Instagram Promotion on consumer purchase choices, especially on Skintific skin care products in Cirebon. The purpose of this study is to determine the result of Brand Ambassador and Instagram Promotion on Purchasing Decisions in Cirebon. The study's respondents were Skintific user consumers throughout Cirebon. With a sample of 111 respondents, this study used a quantitative approach by distributing online questionnaires and analyzing the data using multiple linear regression in the SPSS (Statistical Package for the Social Sciences) application. The validity and reliability tests showed high internal consistency, with Cronbach’s Alpha values of 0.946 (Brand Ambassador), 0.950 (Instagram Promotion), and 0.929 (Purchase Decision). The results showed that both Brand Ambassador and Instagram Promotion significantly influenced purchasing decisions (R² = 0.919), with Instagram promotion having a stronger influence (β = 0.828) than brand ambassadors (β = 0.185). The regression model demonstrates that 91.9% of the variation in purchasing decisions can be clarified by these two variables. This study found that digital marketing strategies, especially those that leverage social media engagement, play an important role in shaping consumer behavior. Companies are advised to optimize Instagram-based promotions while maintaining more effective use of Brand Ambassadors to improve brand image and sales performance.
Pengaruh Kepemimpinan Transformasional dan Budaya Organisasi Terhadap Kinerja Karyawan di PT. Jasa Marga Pratama, Febry Ilham; M. Badruddin
Jurnal Pengabdian Kepada Masyaraka Pelita Nusantara Vol. 3 No. 2 (2025): Edisi Februari
Publisher : Loddos Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69688/jpmp.v3i2.194

Abstract

Untuk mencapai tujuannya, organisasi sangat bergantung pada kinerja karyawannya, baik positif maupun negatif. Oleh karena itu, karyawan perusahaan perlu memahami tanggung jawab utama mereka, yaitu kinerja terhadap apa yang seharusnya mereka capai. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kepemimpinan transformatif dan budaya organisasi terhadap kinerja karyawan PT. Jasa Marga. Penelitian ini menggunakan pendekatan asosiatif dan deskriptif-kuantitatif. Dalam penelitian ini yang menjadi populasi adalah PT. Yasa Marga. Dan dari populasi tersebut ditetapkan sampel untuk penelitian ini sebanyak 37 responden. Pengujian hipotesis menghasilkan variabel kepemimpinan perubahan (X1) sebesar 0,932 > 0,05. Oleh karena itu kepemimpinan transformasional tidak memiliki dampak yang signifikan terhadap kinerja karyawan. Selain itu variabel kultur jaringan (X2) memiliki nilai 0,000 < 0,05. Hasil menunjukkan bahwa budaya organisasi berpengaruh signifikan terhadap kinerja karyawan.
Co-Authors Jannathan Syahru Sudarso Muhammad Santoso Pratama, Febry Ilham Rahmadi Rahmadi