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All Journal Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual Studi Administrasi Publik dan ilmu Komunikasi
Bagus Maulana Ramadhan
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Arts Languange, Linguistic, Communication & Media Social Sciences

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Hubungan Iklan Red Bull sebagai Citra Merek Sponsor Olahraga Ekstrem Herny Arya Ardiansyah; Arfian Suryasuciramdhan; Ivan Aditia Putra; Imam Budiansyah; Bagus Maulana Ramadhan
Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual. Vol. 2 No. 2 (2025): Juni : Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v2i2.673

Abstract

This study analyzes Red Bull advertisements as a form of visual propaganda that effectively constructs a brand image associated with extreme sports, bravery, and extraordinary achievement. The background of this research lies in the phenomenon of the increasing prevalence of visual content in modern marketing strategies, which not only sell products but also embed ideologies and social identities. Red Bull was selected as the object of study due to its consistent use of visual elements rich in symbolic and connotative meaning. This research employs a qualitative approach using Roland Barthes' semiotic analysis method, along with theories of visual propaganda and social identity. The findings reveal that Red Bull communicates its message not merely through images and slogans, but also through the construction of deep connotative meanings. The slogan “Red Bull Gives You Wings” instills a sense of hope in surpassing one's limits, while the use of extreme sports figures as testimonials reinforces the product's image as a symbol of high performance. These advertisements create a modern myth in which Red Bull is associated with courage and freedom, transforming it from a mere energy drink into a lifestyle identity. In the context of social identity, consumers are not only purchasing a product but also affirming themselves as members of an adventurous, active, and daring community. Thus, Red Bull successfully builds brand loyalty through a strong and symbolic visual narrative. This research emphasizes that today’s advertisements are inseparable from ideological functions and the social constructions they visually shape.
Negosiasi dan Teknik Lobi sebagai Strategi Komunikasi dalam Meningkatkan Efektivitas Kolaborasi Antarpihak Henry Arya Ardiansyah; Bagus Maulana Ramadhan; Ivan Aditia Putra; Muhamad Nazril Hidayat; Imam Budiansyah
Studi Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 2 (2025): Mei : Studi Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/studi.v2i2.247

Abstract

This article discusses the implementation of negotiation strategies and lobbying techniques as participatory communication approaches in the context of community service in Parigi Village, Cikande Sub-district, Serang City. Through intensive community organizing, this activity aims to strengthen the capacity of residents in facing the challenges of cross-interest communication and collaboration, especially in terms of policy advocacy and local resource management. The service subjects consisted of local community groups who had been less involved in the decision-making process at the village level. The service process is carried out through several stages, starting from joint problem mapping, training in negotiation and lobbying techniques, to the preparation of collaborative action plans that involve active participation of residents. The findings from this activity show that interest-based negotiation and ethical lobbying can strengthen the community's bargaining position towards external actors such as the government and local stakeholders. The dynamics of the activity also resulted in initial social changes, such as the formation of an internal advocacy group, increased participation in public forums, and the emergence of collective awareness of the importance of strategic communication.
Co-Authors Arfian Suryasuciramdhan Henry Arya Ardiansyah Herny Arya Ardiansyah Imam Budiansyah Ivan Aditia Putra Muhamad Nazril Hidayat