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All Journal NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Studi Administrasi Publik dan ilmu Komunikasi
Muhamad Nazril Hidayat
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Languange, Linguistic, Communication & Media Social Sciences

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Negosiasi dan Teknik Lobi sebagai Strategi Komunikasi dalam Meningkatkan Efektivitas Kolaborasi Antarpihak Henry Arya Ardiansyah; Bagus Maulana Ramadhan; Ivan Aditia Putra; Muhamad Nazril Hidayat; Imam Budiansyah
Studi Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 2 (2025): Mei : Studi Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/studi.v2i2.247

Abstract

This article discusses the implementation of negotiation strategies and lobbying techniques as participatory communication approaches in the context of community service in Parigi Village, Cikande Sub-district, Serang City. Through intensive community organizing, this activity aims to strengthen the capacity of residents in facing the challenges of cross-interest communication and collaboration, especially in terms of policy advocacy and local resource management. The service subjects consisted of local community groups who had been less involved in the decision-making process at the village level. The service process is carried out through several stages, starting from joint problem mapping, training in negotiation and lobbying techniques, to the preparation of collaborative action plans that involve active participation of residents. The findings from this activity show that interest-based negotiation and ethical lobbying can strengthen the community's bargaining position towards external actors such as the government and local stakeholders. The dynamics of the activity also resulted in initial social changes, such as the formation of an internal advocacy group, increased participation in public forums, and the emergence of collective awareness of the importance of strategic communication.
Implementasi Program Digitalisasi UMKM melalui Pendampingan Aplikasi Keuangan Usaha Kelurahan Nyapah Kota Serang Rizqi Fitrianti; Maulidatul Ambiya; Dhea Putri Nadinda; Muhamad Nazril Hidayat; Yosep Soehayat; Farid Hidayat; Mirna Mirna; Renata Renjani; Aulia Fitriani; Anis Safitri; Ivanka Rasendriya Ramadhan
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 3 (2026): Agustus: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i3.10155

Abstract

The development of digital technology requires Micro, Small, and Medium Enterprises (MSMEs) to adapt to digital-based public services and marketing systems. However, MSME actors in Nyapah Village, Walantaka District, Serang City, face limited digital literacy and have not optimally utilized digital platforms. This community service program aimed to improve the digital skills of MSME actors through socialization, training, and assistance in using the Business Finance application. The activity was conducted through collaboration between Universitas Bina Bangsa, Universitas Primagraha, and the Nyapah Village Government, beginning with the signing of an Implementation Agreement (IA) as a commitment to program sustainability. The methods included socialization, demonstrations, hands-on practice, assistance for three weeks, and evaluation of participants’ abilities. The results showed that participants were able to understand the procedures for using the Business Finance application, register accounts, access digital administrative services, and begin utilizing digital media as a means of business promotion. Continuous assistance positively impacted the improvement of the local community’s digital literacy and strengthened synergy between higher education institutions and the village government in supporting MSME digital transformation.
Co-Authors Anis Safitri Aulia Fitriani Bagus Maulana Ramadhan Dhea Putri Nadinda Farid Hidayat Fitrianti, Rizqi Henry Arya Ardiansyah Imam Budiansyah Ivan Aditia Putra Ivanka Rasendriya Ramadhan Maulidatul Ambiya Mirna Mirna Renata Renjani Yosep Soehayat