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All Journal Pixel : Jurnal Ilmiah Komputer Grafis INFORMATIKA
Ayyub Hamdanu Budi Nurmana MS
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Computer Science & IT Control & Systems Engineering Education Electrical & Electronics Engineering Mechanical Engineering

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PERANCANGAN MEDIA IKLAN PROMOSI UMKM PESONA CEMILAN RINGAN Ayyub Hamdanu Budi Nurmana MS; Rozalia Stevany
Informatika: Jurnal Teknik Informatika dan Multimedia Vol. 5 No. 1 (2025): MEI : JURNAL INFORMATIKA DAN MULTIMEDIA
Publisher : LPPM Politeknik Pratama Kendal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/informatika.v5i1.896

Abstract

Promotional activities are carried out by companies to inform and give consumers confidence about the product. Promotional media, such as brochures, are used to introduce products or services to the public. An attractive brochure design will make it easier for the product to be known and reach various groups. Brochures contain information about the company, products, services, or recent changes. A clear and attractive brochure design is expected to attract the attention of new customers and increase public interest in buying. Therefore, designing advertising media for UMKM Pesona Semilan Ringan Semarang is important.
Pemanfaatan Fotografi Produk Berbasis Website Sebagai Media Promosi Pada UMKM Ovie Cake Semarang Lia Handayani; Handayani, Lia; Ayyub Hamdanu Budi Nurmana MS; Muhammad Sholikhan
Pixel :Jurnal Ilmiah Komputer Grafis Vol. 18 No. 2 (2025): Pixel :Jurnal Ilmiah Komputer Grafis dan Ilmu Komputer
Publisher : UNIVERSITAS STEKOM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/pixel.v18i2.3147

Abstract

Digital technologies have been developed very fast, and as a result, we have seen a big change in the way companies are marketing their products, especially in the case of Micro, Small, and Medium Enterprises (MSMEs). Ovie Cake, a local MSME in Semarang, is experiencing difficulties in seeking market expansion because the product photos on its social media have been fluctuating; thus, the engagement has dropped. The objective of this research is to find out the most applicable product photography methods and put together a promotional medium based on the website. The study utilized various methods such as an observation method, social media analysis, a photography experiment, and catalog-based website development. For photography, they picked still life combined with the 45-degree angle and high-key lighting. Properly lit product photos attract consumers’ attention and show the professionalism of the brand. The website, attracting users without borders, became a successful digital promotion platform to open new markets.
Co-Authors Lia Handayani Lia Handayani, Lia Muhammad Sholikhan Rozalia Stevany