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tamara, vidiya
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ANALYSIS OF CONSUMER PREFERENCES AND SATISFACTION WITH BULOG RICE SALES IN ALAM BARAJO DISTRICT, JAMBI CITY tamara, vidiya; Suandi, Suandi; Effran, Endy
JALOW | Journal of Agribusiness and Local Wisdom Vol. 6 No. 2 (2023): Journal of Agribusiness and Local Wisdom
Publisher : Program Studi Agribisnis bekerja sama dengan PERHEPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jalow.v6i2.40595

Abstract

ABSTRACT The increasing competition in the rice market in Indonesia encourages the importance of understanding consumer preferences and satisfaction levels for rice sold by the Logistics Affairs Agency (Bulog). This study aims to (1) describe the socio-economic situation of Bulog rice consumers in Alam Barajo District, Jambi City, (2) to analyze consumer preferences and satisfaction with Bulog rice, and (3) to analyze socio-economic influencing factors on Bulog rice consumer preferences. The research was conducted in Alam Barajo District, Jambi City. The research was conducted for three calendar months. The data used were primary data and secondary data with a total of 50 respondents. The data was analyzed by means of statistical tests by regression method and satisfaction test. The results of consumer research have a high level of satisfaction and interest in Bulog rice, Importance Performance Analysis (IPA) analysis of rice attributes that are included in the main priority quadrant (I) are cleanliness, texture and price. The attribute that is included in the quadrant that maintains its achievement (II) is endurance. The attributes included in the low priority quadrant (III) are the aroma and integrity and uniformity of rice.The attributes included in the satisfactory quadrant (IV) are color and distribution services. The Customer Satisfaction Index (CSI) analysis results of the satisfaction index obtained are 0.7767 which means it is in the satisfied category. Consumer preferences are influenced by income, number of family members, amount of household expenses, and employment while those that do not affect preferences are age and education.
Analisis Sistem Penjualan Beras Bulog di Perum Bulog Kantor Wilayah Kota Jambi Tamara, Vidiya; Suandi, Suandi; Ningsih, Rozalina
Jurnal MeA (Media Agribisnis) Vol 10, No 2 (2025): Oktober
Publisher : Universitas Batangahari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/mea.v10i2.309

Abstract

Perum Bulog is a state-owned enterprise (SOE) tasked with maintaining the availability and stability of food prices, particularly rice. Nevertheless, consumer preferences and satisfaction regarding Bulog rice in Jambi City remain questionable, especially concerning perceptions of the sales system. This study aims to analyze the rice sales system of Bulog at the Jambi Regional Office. This research employs a quantitative approach with a descriptive method, through the collection of primary and secondary data. The results show that the Bulog rice sales system is carried out through two main channels, namely direct and indirect sales. Direct sales include, the Affordable Market Movement program (Gerakan Pasar Murah/GPM), Market Operations (OP) onsignment system, distribution through public markets, as well as payment schemes such as Cash Before Delivery (CBD), Cash on Delivery (COD), and deferred payment. Meanwhile, indirect sales are carried out through distribution agents, retailers, and food aid distribution in government social programs. Direct sales have proven effective in providing SPHP rice at affordable prices for low-income communities. However, distribution still faces challenges such as limited stock at GPM locations, uneven information dissemination, and weak distribution coordination. To overcome hese obstacles, Perum Bulog has begun to utilize digital technology such as social media and WhatsApp groups in villages to rapidly and widely disseminate information to the public. These findings indicate that strengthening the distribution system, utilizing information technology, and continuous evaluation of the food subsidy program are keys to improving the effectiveness of the Bulog rice sales system in Jambi City.
Co-Authors Endy Effran Ningsih, Rozalina Raden Mohamad Herdian Bhakti Suandi Suandi