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All Journal Journal of Economics and Business (JECOMBI) Jurnal Multidisiplin Indonesia
Ferry Bakti
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Evolution or Elimination! The Influence of Market Orientation and Innovation in Private Higher Education Institutions Yulianti, Yulianti; Ferry Bakti
Journal of Economics and Business (JECOMBI) Vol. 6 No. 03 (2025): Journal of Economics and Business (JECOMBI), September 2025
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v6i03.145

Abstract

Private higher education institutions face intense competition amid shifting student preferences, digital transformation, and evolving industry needs. This study investigates how market orientation and product innovation affect competitive advantage and institutional performance at ISB Atma Luhur Pangkalpinang. The research responds to the limited understanding of how market orientation, innovation, digital adaptability, and institutional image integrate to create sustainable competitive advantage. Using a quantitative approach, data were collected from 281 students out of 940 and analyzed using Partial Least Squares Structural Equation Modeling. Results show that market orientation has the strongest influence on competitive advantage (0.794), followed by product innovation (0.585) and institutional image (0.353), while digital adaptability shows no significant effect. Competitive advantage significantly affects institutional performance (0.804; R² = 0.875). The institution faces real challenges, including weak coordination across units, limited curriculum innovation, and gaps in digital readiness. This research contributes to the development of Resource Based View and Value Based Adoption Model in the context of private higher education, and offers practical insights for improving competitiveness through market oriented strategies, innovation, and institutional branding.
Green Transformation: Orchestrating Creative Economy To Revitalize The Potential of Bangka Belitung Ferry Bakti; Burham Isnanto; Amri , Amri; Jack Saputra
Jurnal Multidisiplin Indonesia Vol. 3 No. 2 (2025): Juni : Jurnal Multidisiplin Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/joumi.v3i2.483

Abstract

The development of a sustainable creative economy in Bangka Belitung represents a complex exploration of economic transformation, investigating the critical interplay between green capabilities, digital readiness, external support, and sustainability awareness through an innovative quantitative research approach using Partial Least Squares Structural Equation Modeling (PLS-SEM). By analyzing data from 357 creative entrepreneurs through an online survey conducted in November-December 2023, the study employs a 5-point Likert scale to examine environmentally friendly production practices, digital platform benefits, training access, and environmental understanding, revealing that external support and sustainability awareness have the most significant influence on green business performance with path coefficients of 0.751 and 0.761, respectively. The research addresses significant gaps in previous literature by developing a unique theoretical framework that connects green capabilities with digital readiness in the local creative economy context, ultimately explaining 78.4% of variation in green business performance and 78.6% in business sustainability. The findings confirm the critical importance of integrating organizational resources and unique capabilities to achieve sustainable competitive advantage, providing substantial theoretical contributions to the creative and green economy while offering practical recommendations for local governments, educational institutions, and business actors to develop targeted training programs, curricula, and strategies that support green economic transformation.
Co-Authors Amri , Amri Burham Isnanto Jack Saputra Yulianti Yulianti