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All Journal Jurnal Pengabdian Masyarakat (ABDIRA)
Saputra, Rizqi Dian
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Aerospace Engineering Computer Science & IT Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Strategi Digital UMKM: Meningkatkan Keberlangsungan Usaha di Era E-Commerce Widiastuti, C Tri; Setiawan, David Firna; Sumastuti, Efriyani; Ainiyah, Musfirotul; Saputra, Rizqi Dian; Dhani, Putri Rahma
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 3 (2025): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i3.694

Abstract

Business actors in Bengkle Hamlet struggle to sell and introduce their products, even though they are of superior quality due to plentiful natural resources. The key challenges include restricted marketing tactics, market access, and insufficient digital technology and promotion utilization. Education, training, and mentoring on digital marketing and e-commerce optimization are provided to address this. This activity includes practical tasks to assist participants in developing their theoretical understanding, solving challenges, and receiving additional coaching as needed. The community service program has five stages: socialization, education and training, science and technology use, pre- and post-test evaluation, and sustainability. The exercise resulted in a 79.26% improvement in participants' understanding of e-commerce, indicating that they can understand and implement the information effectively in their digital marketing activities.
Co-Authors Ainiyah, Musfirotul Dhani, Putri Rahma Efriyani Sumastuti Setiawan, David Firna Widiastuti, C Tri