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Strategic Decisions to Overcome Turnover Problems at PT XYZ Using Regression and AHP Prosarani, Ariadna; Putro, Utomo Sarjono
Journal Integration of Management Studies Vol. 3 No. 2 (2025): (Special Issue)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i2.358

Abstract

PT XYZ, a construction consultancy firm in Indonesia, is facing a critical issue with high employee turnover, particularly among its field project staff. This challenge adversely affects productivity continuity and imposes high recruitment and training costs. This study aims to identify the key factors influencing turnover intention and to determine the best strategic approach to address the employee turnover problem. A quantitative method, incorporating descriptive and regression analyses, was employed to investigate the relationship between job satisfaction and turnover intention. The Analytic Hierarchy Process (AHP) prioritized strategic alternatives based on financial, non-financial, and social and security benefits. Data was collected through employee questionnaires and expert interviews. The analysis revealed that, although job satisfaction levels were generally favorable, the lowest job satisfaction score was found in the Pay dimension, indicating that compensation was the primary factor contributing to dissatisfaction. A negative correlation was found between job satisfaction and turnover intention. According to the AHP results, the most important criterion was Non-Financial Benefits (weight 0.48395), while the sub-criterion for Life Insurance had the largest weight (0.59054). With a weight of 0.49089, the Performance-Based Compensation method is the most important of the three alternative strategies: Comprehensive Total Reward, Fixed Pay-Oriented, and Performance-Based Compensation. Some implementation suggestions include setting KPIs and OKRs, offering performance-based rewards, recognizing job achievements, providing limited flexibility, facilitating career development, and offering retention benefits such as life insurance. It is hoped that this study will provide a strategic foundation for creating a compensation plan tailored to the project organization's needs and the preferences of its employees.
Implementasi Customer Relationship Management pada Platform Bisnis Wordpress Prosarani, Ariadna
Applied Business and Administration Journal Vol. 1 No. 2 (2022): Optimalisasi Sistem Informasi dan Relasi Pelanggan dalam Transformasi Bisnis Di
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62201/ewr98z13

Abstract

Along with the times in this era of globalization, business growth and development is getting faster. Lots of new companies are present around the community. In order to continue to survive in business competition, companies must quickly adapt to the current market conditions. Under these conditions, companies can not only rely on the products produced and offered to customers, but also have to build good relationships with all of their customers. Good relationships such as services and products that are in accordance with the needs and desires of consumers will give a feeling of satisfaction to customers. Customer satisfaction will have a positive impact on the company which in turn can maintain the sustainability of the company and increase profits. Current Customer Relationship Management (CRM) programs can be easily managed in businesses that use WordPress as a platform to help run the company. In WordPress, there are many tools (plugins) that can be used as a CRM system in an enterprise. A well-managed CRM will help companies create customer satisfaction. The CRM process is the process by which information about individual customers is turned into customer relationships. Companies with strong and good CRM will make customers more satisfied and loyal to the company. With CRM, companies will have clear information about who their customers are, what customers need, and what can increase customer satisfaction.