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All Journal Journal of Sustainable Economic and Business
Ranumi
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Influence of Green Knowledge and Concern on Purchase Intention for Eco-Friendly Bottles Mediated by Trust Ranumi; Permana, Dudi
Journal of Sustainable Economic and Business Vol. 2 No. 2 (2025): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v2i2.66

Abstract

Objectives: The research analyzes the influence of Green Knowledge and Environmental Concern on green purchase intention and mediates the above-mentioned factors through Green Trust regarding eco-friendly bottles. Methodology: The participants in the study were consumers using or interested in eco-friendly drinking bottles. The sample for this study comprised 125 respondents. The sampling technique employed was non-probability sampling; the sampling method was purposive sampling. Quantitative approach method was implied. Otherwise, techniques for the collection of data in this study were questioned by questionnaires administered via Google Forms as a primary source of data. The employed statistical analysis was SEM PLS 4.0 for analysis of data. Conclusion: Findings have established that Green Knowledge has a positive and significant effect on Green Trust and Green Purchase Intention. Environmental Concern was found to have a positive and significant effect on Green Trust and Green Purchase Intention. Findings further suggest that Green Trust has a positive and significant effect on Green Purchase Intention. Findings show that Green Trust also mediates between Green Knowledge and Environmental Concern, exerting positive and significant effects on Green Purchase Intention. Keywords: Green Knowledge, Environmental Concern, Green Trust, Green Purchase Intention  
Co-Authors Dudi Permana