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Dudi Permana

Universitas Mercu Buana

Author-ID : 562814

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Pengaruh Dimensi Ekuitas Merek Terhadap Keputusan Pembelian Produk Pencuci Mulut (mouthwash) Permana, Dudi
Jurnal Manajemen Vol 22, No 2 (2018): June 2018
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

The purpose of this study is to determine the partial effect of brand awareness, brand association, perceived quality and brand loyalty on purchase decision in Betadine mouthwash. Two hundred samples are collected from the user and prospective user in Jakarta. the analytichal method used is descriptive and multiple linear regression. The result are (a) the partial effect of brand awareness, brand associaton, brand loyalty are positive and significant to purchase decision but not significant by perceived quality. (b) the highest correlation is achieved by brand awareness. Brand awareness was successfull formed by brand recognation as foundation but then it was stagnant on brand recall even less on top of mind. (c) purchase decision indicators has showed that consumer position is not ready in purchase decision and even less in re-purchase.

FENOMENA CORPORATE GOVERNANCE DALAM PERSPEKTIF PRINCIPAL-AGENT vs PRINCIPAL-PRINCIPAL MODEL Dudi Permana
Jurnal Praktik Bisnis Vol 4, No 2 (2015)
Publisher : Jurnal Praktik Bisnis

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Penelitian bidang corporate governance saat ini lebih didominasi dengan perspektif principal-agent model. Tulisan ini merupakan review beberapa penelitian terdahulu yang melihat perspektif yang berbeda dalam memahami fenomena corporate governance. Principal-principal model menitikberatkan pada konflik antara pemegang saham pengendali dan pemegang saham minoritas. Terdapat perbedaan antara principal-agent model dan principal-principal model antara lain konflik yang terjadi, implementasi strategi, perlindungan terhadap pemegang saham minoritas, kontrol pasar terhadap perusahaan, tipe kepemilikan, komposisi dan efektifitas board of director serta komposisi manajemen tim. Tulisan ini menunjukkan bahwa principal-principal model bisa menjadi perspektif lain dalam memahami fenomena corporate governance Keywords: Corporate Governance, principal-principal perspektif, principal-agent perspektif

ANALISIS LINGKUNGAN INDUSTRI DAN FORMULASI STRATEGI: STUDI PENGEMBANGAN INSTITUSI RUMAH SAKIT Dudi Permana; Niki Lukviarman
Jurnal Siasat Bisnis Vol. 16 No. 1 (2012)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

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Studi ini bertujuan untuk menganalisis lingkungan industri dalam hubungannya dengan formulasi strategi sebagai bagian dari proses manajemen stratejik, di dalam pengembangan institusi rumah sakit. Identifikasi dilakukan terhadap berbagai faktor lingkungan industri rumah sakit, dengan karakteristik sebagai sektor publik yang tidak hanya melaksanakan fungsi pelayanan kesehatan masyarakat, namun juga mempunyai fungsi pendidikan dan penelitian. Dengan menggunakan data sekunder maupun primer terhadap Rumah Sakit X, dapat diidentifikasi berbagai hal terkait dengan lingkungan spesifik industri rumah sakit untuk penyusunan formulasi strategi. Studi ini merekomendasikan tiga hal terkait penguatan strategi Rumah Sakit X; (a) optimalisasi fungsi penelitian dan pengembangan, (b) efektifitas pengelolaan sumber daya keuangan, serta (c) program terstruktur terhadap pengembangan sumber daya manusia. Selanjutnya, direkomendasikan agar organisasi memilih strategi penetrasi pasar dan pengembangan produk.Keywords; Lingkungan Industri, Formulasi Strategi, Keunggulan Kompetitif, Penetrasi Pasar

THE IMPLICATION OF GREEN MARKETING THAT INFLUENCE THE CUSTOMER AWARENESS TOWARDS THEIR PURCHASE DECISION Yanto Ramli; Dudi Permana; Mochamad Soelton; Swarmilah Hariani; Tantri Yanuar
MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 3 (2020): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2020.v10i3.005

The disposal of plastic waste in the ocean has become a serious issue in Indonesia. There has been plenty of news referring the plastic trash in the Ocean, which has harm and kill lots of sea animals around the ocean and also create unhealthy environment. The intention of this study is to analyze and implement green marketing in fast food restaurants to promote and educate customers referring to the dangers of using plastic products and control them from the fast food restaurants. This research is to analyze the customer awareness and bahavior towards their purchase decision in relating to green marketing as the intervening variable. The collection of data is done through the distribution of questionnaire to the respondents,thecustomers ofKFC restaurants in Jakarta, Indonesia is the respondent of this research. The method of analysis is based on descriptive and verification research, the sample determination is usingPurposive Random Sampling and the data analysis is using Partial Least Square (PLS). The results show that customer awareness and customer behavior have positive and significant effect towards green marketing and customer behavior has the most significant influence towards green marketing compared to customer awareness. The results show that KFC customers' awareness concerning the plastic waste is still low eventhough they understand the danger of the plastic waste, but gradually their behavior of preventing the plastic products start to increase after implementing green marketing which have educate them concerning the danger of plastic waste and the limitation of plastic products in the restaurants.

Building the Concept of Small and Medium Enterprise Business Resilience: Literature Review Dinar Nur Affini; Veitzhal Rivai; Mafizatun Nurhayati; Dudi Permana; Ahmad H Sutawidjaya
Jurnal Manajemen dan Kewirausahaan Vol 10, No 1 (2022): June 2022
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v10i1.7539

Business resilience research has increased rapidly and received attention from researchers. However, the literature still provides few definitions, measurements, and variables that affect the concept. Therefore, there is still a gap in contributing the latest knowledge related to these fields and putting it in this journal article. On this occasion, researchers pay special attention to the resilience of SMEs in developing countries. The importance of SME business for the national economy so that it requires attention in resilience research. The researcher applies a well-structured systematic literature review procedure. This journal article offers (1) a review of the SME resilience literature from 2015 to November 2021, consisting of 72 articles, and (2) a review, specifically for developing countries. This review concludes that the definition of resilience varies widely, and its measurement and the factors that influence it vary widely. Not much resilience research has paid attention to the context of SMEs in developing countries. Based on the review results, researchers present features that can distinguish resilience; provide an alternative to add to the theoretical basis for research on resilience in the future.

Pengaruh Dimensi Ekuitas Merek Terhadap Keputusan Pembelian Produk Pencuci Mulut (Mouthwash) Dudi Permana; Christina Catur Widayati; Lina Winny
Jurnal Manajemen Vol. 22 No. 2 (2018): June 2018
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v22i2.361

Seen Safety Performance from the Perspective of Safety Plan, Safety Behavior, and Safety Culture through Management Control as a Moderating Variable: A Conceptual Framework Jarman Setiadi; Dudi Permana; Setyo Riyanto
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6928

This research aims seen safety performance from the perspective of safety plan, safety behavior, and safety culture through management control as a moderating variable, a conceptual framework. The research method used is a qualitative analysis method from the perspective of the conceptual framework. Based on the results of the literature review obtained in this study, there is a paradigm that is developing today that it seems as if work safety is only for the protection of labor safety alone, while the occupational safety factor is also very much needed by companies to maintain investment sustainability.

Readiness to Successful Hybrid Learning as Part of Competitive Advantages through Students’ Experiences in New Normal Shiyrah Theosebes Sela; Dudi Permana
International Humanities and Applied Science Journal Volume 5, Issue 2, 2022
Publisher : Universitas Mercu Buana

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This paper examines the readiness of a technology-based non-state university in Jakarta, Indonesia in conducting hybrid learning as part of competitive advantages based on the students’ experiences. The discussion only focuses on the hybrid learning implementation in new normal to identify the readiness of the university in conducting it and to claim it as one of the competitive advantages. In order to support the claim, questionnaire has been spread to collect data from students who experience the hybrid learning implementation directly. Online questionnaire on Microsoft Forms sent to students through social media network. This is the green method to save resources in collecting data. The collected data shows how the hybrid learning implemented in learning process of each student as respondent of this research. The result will confirm the hybrid learning implementation in this university can be claimed as the competitive advantage and enrich the researches related to competitive advantages in education fields.

CITRA DESTINASI WISATA SUKU BADUY DAN DAMPAKNYA TERHADAP KUNJUNGAN WISATA PASCA PANDEMI COVID 19 Eka Prasetiawan; Yuli Harwani; Dudi Permana; Yanto Ramli
Jurnal Doktor Manajemen (JDM) Vol 6, No 1 (2023): APRIL 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v6i1.17403

Covid-19 is a global pandemic that affects all sectors including the tourism sector. Almost all tourist destinations are affected. This study aims to determine and examine the impact of the image of the Baduy Tribe tourist destination on tourist visits after the Covid-19 Pandemic. The research method uses a qualitative-descriptive method. The subjects used are tourists who have visited the village of the Baduy Tribe. The analysis technique used is explanatory. The results of the study show that the image of the Baduy Tribe tourist destination has an impact on tourist visits after the Covid-19 Pandemic. It is recommended that efforts be made to attract tourists for return visits to the Baduy Tribe.

Komitmen Manajemen dan Safety Procedure sebagai Faktor Pembentuk Safety Behavior Jarman Setiadi; Masdzulhak Masdzulhak; Dudi Permana; Erna Sofriana Imaningsih
Faletehan Health Journal Vol 10 No 01 (2023): Faletehan Health Journal, Maret 2023
Publisher : Universitas Faletehan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33746/fhj.v10i01.484

The globalization of trade nowadays impacts on an extremely fierce industry competition in all aspects and requires companies to more optimize all their resources. In addition to optimizing labor resources, companies also need to optimize the use of machines and work equipment to guarantee workers’ safety and health. This research aimed to test the role of safety cultures as the factor mediating the influence of management commitment and safety procedures to safety behaviors. The research method was quantitative with the sample size of 117 workers as the respondents. The instrument test of hypothesis was Smart PLS (Partial Least Squares). The results showed that management commitment influenced safety cultures as much as 27.84%; safety procedures influenced on safety cultures by 20.59%; and the influence of safety cultures on safety behaviors was 38.40%. In contrast, management commitment and safety procedures did not affect safety behaviors. The researcher concluded that safety cultures can mediate the influence of management commitment toward safety procedures and safety behaviors.

Co-Authors Abdul Muslim, Abdul Abiyyah, Hana Natania Adam Rizky Baihaki Ade Irwan Mulyana Ahmad H Sutawidjaya Aldina Shiratina Ali Hanafiah Ayuverda, Kadita Christina Catur Widayati Darifah, Darifah Daru Asih Dhiana Ekowati Dinar Nur Affini Djamil, Masydzulhak Djumarno, Djumarno Dwyliego septo wicaksono Eka Prasetiawan Eka Prasetiawan Eka Prasetiawan Erna Sofriana Imaningsih Etik Endriyati, Farida Fachrullah, Muhammad Farandy, Fellita Irmadela Fauziah Sh. Ahmad Fellita Irmadela Farandy Hasliza Abdul Halim Hasliza Abdul Halim, Hasliza Abdul Hokroh, Mohammed Jarman Setiadi Jumarno, Jumarno Lina Winny Mafizatun Nurhayati Mahadewi, Erlina P. Maria Ximenes Mas Wahyu Wibowo Masdzulhak Masdzulhak Mirza, Muhammad Mochamad Soelton Mz, Masydzulhak Djamil Nandya, Tasya Niki Lukviarman, Niki Nugroho, Arrisetyanto Panigoro, Erwin Puspitaloka Mahadewi, Erlina Ramadani, Putri Ranumi Rustiawan, Indra Salim, M. Noor Setyo Riyanto Shiyrah Theosebes Sela Sianita, Pricillia Priska Singmin Johanes Lo Soemanto, Hendra Swarmilah Hariani Sya'rani, Ridwan Tantri Yanuar Rahmat Syah tyas, Noveyla hardhaning Veitzhal Rivai Wahyu Nugroho Wanto, Wanto Widiasti Fauzia, Hamas Yanto Ramli Yuli Harwani Yuli Harwani Yuli Harwani, Yuli Zulfi Assakhir, Rezza

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