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THE INFLUENCE OF WORD OF MOUTH AND SERVICE EXELLENT ON CONSUMER SATISFACTION Prasetyo, Fitria Madaniah; Tovtora S, Feba Dinova Dex
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13658

This research aims to determine the effect of word of mouth and excellent service on customer satisfaction at the Alfamart T-junction Keramat Pakuhaji Tangerang. The data in this study are qualitative in the form of quantitative data, because data analysis uses statistical analysis, the qualitative data form is used as quantitative data. And qualitative is converted into quantitative form data using the Likert scale method. A sample of 60 respondents was taken using the incidental sampling technique, that is, anyone who happens to meet the researcher can be used as a sample. Proposed statistical tests which include validity test, reliability test, classic assumption test, simple regression, multiple regression, simple correlation test, multiple correlation test, and determination coefficient of determination. And done by testing the hypothesis that includes partial test (t test) and silmutan test (f test). The results showed that partially the Word of Mouth (X1) variable had a positive effect on Customer Satisfaction (Y). This is indicated by tcount> ttable, namely 5.293> 2.001, and Service Excellent (X2) has a positive effect on Customer Satisfaction (Y). This is indicated by tcount> ttable which is 3.702> 2.001 and a significant regression value of 0.000 is less than 0.050. And simultaneously the variables Word of Mouth (X1) and Service Excellent (X2) have a positive effect on Customer Satisfaction (Y), namely Fcount> Ftable of 11.066> 3.16. With the value of the multiple regression equation Y = 7.778 + 0.304 X1 + 0.494 X2 with a determination coefficient of 28.0%, the rest is influenced by factors not examined

Integrasi Video Marketing sebagai Strategi Meningkatkan Penjualan. Brand Awareness, dan Retensi Pelanggan Tovtora S, Feba Dinova Dex; Prasetyo, Fitria Madaniah; Priyatna, Eka Hendra
Digital Business Journal Vol 4, No 1 (2025)
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/digibis.v4i1.14542

Perkembangan teknologi digital telah mendorong perubahan signifikan dalam strategi pemasaran, salah satunya melalui integrasi video marketing. Penelitian ini bertujuan untuk menganalisis pengaruh integrasi video marketing terhadap peningkatan penjualan, brand awareness, dan retensi pelanggan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada 110 responden yang merupakan pengguna aktif media sosial dan konsumen e-commerce. Analisis data dilakukan menggunakan regresi linear sederhana dan berganda untuk mengetahui hubungan antara variabel video marketing dengan penjualan, brand awareness, dan retensi pelanggan. Hasil penelitian menunjukkan bahwa video marketing memiliki pengaruh positif dan signifikan terhadap peningkatan brand awareness dan penjualan, serta berkontribusi dalam memperkuat loyalitas pelanggan melalui konten yang relevan dan interaktif. Strategi ini dinilai efektif karena mampu menyampaikan pesan merek secara emosional dan visual, meningkatkan keterlibatan audiens, serta mempercepat keputusan pembelian. Temuan ini merekomendasikan perusahaan untuk mengintegrasikan video marketing secara sistematis dalam kampanye digital guna meningkatkan daya saing dan keberlanjutan bisnis.

Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan kesadaran etika dalam dunia bisnis melalui pembahasan kasus nyata skandal perusahaan ternama. Fokus kegiatan diarahkan pada pemahaman tentang penyebab, dampak, serta strategi pencegahan skandal etika yang relevan dan aplikatif bagi pelaku usaha dan masyarakat umum. Kegiatan diselenggarakan secara daring bekerja sama dengan Lembaga Pelatihan dan Sertifikasi SSQ Holistik Internasional – Malang, khususnya melibatkan alumni Sudarmanto, Eko; Dewi, Indah Permata; Prasetyo, Fitria Madaniah; Barus, Irwan Irawadi; Rosid, Muhammad Abdul; Anggraeni, Reni; Juminawati, Sri
Jurnal Pengabdian Masyarakat Indonesia Vol 5 No 4 (2025): JPMI - Agustus 2025
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.3793

Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan untuk meningkatkan kesadaran etika dalam dunia bisnis melalui pembahasan kasus nyata skandal perusahaan ternama. Fokus kegiatan diarahkan pada pemahaman tentang penyebab, dampak, serta strategi pencegahan skandal etika yang relevan dan aplikatif bagi pelaku usaha dan masyarakat umum. Kegiatan diselenggarakan secara daring bekerja sama dengan Lembaga Pelatihan dan Sertifikasi SSQ Holistik Internasional – Malang, khususnya melibatkan alumni program CBsQ dan CMtQ yang tergabung dalam SSQ Community. Metode pelaksanaan berupa seminar interaktif dan pemaparan materi oleh para akademisi dari perguruan tinggi, serta diskusi terbuka bersama peserta yang berjumlah sekitar 90 orang. Hasil kegiatan menunjukkan bahwa skandal etika berdampak serius terhadap reputasi, kepercayaan publik, stabilitas organisasi, dan keberlanjutan bisnis. Peserta juga memperoleh pemahaman mendalam tentang pentingnya tata kelola etis, sistem pelaporan pelanggaran, dan budaya organisasi yang berbasis nilai. Kegiatan ini membuktikan bahwa pendekatan edukatif kolaboratif dapat menjadi strategi efektif dalam memperkuat integritas bisnis secara berkelanjutan.

Market Orientation, Creativity, and Use of Digital Technology on the Performance of Technology Start-ups in Jakarta Prasetyo, Fitria Madaniah; Mas'adi, Mahnun; Baroroh, Riski; Fatari, Fatari; Hakim, Cikita Berlian
West Science Business and Management Vol. 3 No. 04 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i04.2549

This study examines the effects of market orientation, creativity, and the use of digital technology on the performance of technology start-ups in Jakarta. A quantitative research design was employed using a structured questionnaire distributed to 250 founders and managers of technology start-ups. All variables were measured using a five-point Likert scale, and data analysis was conducted using the Statistical Package for the Social Sciences (SPSS) version 25. The results of multiple linear regression analysis indicate that market orientation (β = 0.312, p < 0.001), creativity (β = 0.274, p < 0.001), and the use of digital technology (β = 0.356, p < 0.001) each have a positive and significant effect on start-up performance. Furthermore, the simultaneous analysis shows that these three variables collectively explain 55.6% of the variance in start-up performance (R² = 0.556). The findings highlight that digital technology usage is the strongest predictor of performance, followed by market orientation and creativity. This study contributes to the literature by providing empirical evidence from an emerging economy context and offers practical insights for start-up founders and policymakers to enhance performance through strategic market orientation, creative capabilities, and effective digital technology utilization.

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