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All Journal Jurnal Comparative : Ekonomi Dan Bisnis eProceedings of Applied Science
Amaturrahman, Roihanah
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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INTERNAL AND EXTERNAL ANALYSIS IN DETERMINING THE OPTIMAL BUSINESS STRATEGY FOR BAEK EXPRESS MIE MSMES Juliana, Sherlin; Amaturrahman, Roihanah; Wimasada, Caesari Tyas; C.L.S, Clara Regina; Paramartha, Made Bagus
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13139

Abstract

This study aims to analyze the business strategy and policy of the Mie Baek Ekspress SME through an internal and external analysis approach. Mie Baek Ekspress is a fast-food business specializing in local-flavored noodles, established in 2022 in Bandung Regency. This research employs a qualitative method with data collection techniques, including in-depth interviews, focus group discussions (FGD), and secondary data analysis. External analysis using PESTEL and Porter's Five Forces reveals that Mie Baek Ekspress faces threats from fluctuating raw material prices and intense competition with similar businesses, such as Mie Gacoan. Internal analysis shows strengths in local taste and strategic location, while weaknesses lie in limited production capacity and underdeveloped digital marketing. The SWOT and TOWS Matrix approach formulates optimal strategies, such as utilizing digital marketing, optimizing operational efficiency, and product development with new menu innovations and eco-friendly packaging. The study concludes that Mie Baek Ekspress should optimize digital marketing, improve operational efficiency, and strengthen product innovation to enhance its competitiveness and business sustainability. The practical implications of this research are expected to help SMEs overcome business challenges and increase competitiveness in the local culinary market.
ANALISIS KEPUASAN KONSUEN INDIHOME DI KOTA BANDUNG TAHUN 2023 Amaturrahman, Roihanah; Junipriansa, Donni; Yusiana, Rennyta
eProceedings of Applied Science Vol. 9 No. 6 (2023): Desember 2023
Publisher : eProceedings of Applied Science

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Abstract

Negara Indonesia merupakan salah satu negara yang mendapatkan dampak era globalisasi. Salah satu dampaknya adalah kebutuhan akan internet, mulai dari sarana konektivitas dan komunikasi, mengakses informasi, pengetahuan dan juga sarana hiburan. PT Telkom Indonesia Tbk hadir menawarkan solusi lewat produk IndiHome. Menurut Top Brand Award IndiHome menjadi perusahaan dengan jumlah konsumen terbanyak, namun sejak 2017 hingga 2021 grafiknya mengalami penurunan. Penelitian ini memiliki tujuan untuk menganalisis kepuasan konsumen IndiHome di Kota Bandung tahun 2023. Menggunakan metode kuantitatif dengan pendekatan deskriptif. Responden dari penelitian ini merupakan konsumen IndiHome di Kota Bandung dengan jumlah sampel 100 orang. Pengambilan sampel yang digunakan merupakan teknik probability sampling dan model simple random sampling. Pada penelitian ini diperoleh hasil rata-rata skor total 1.395 dengan persentase 75%. Nilai kepuasan konsumen terbesar dipengaruhi oleh sub-variabel attributes related to purchase artinya sebanyak 78% konsumen merasa puas apabila kesopanan karyawan, reputasi perusahaan, dan cara perusahaan mewujudkan permintaan konsumen dinilai baik.Kata kunci— Kepuasan Konsumen, Atribut Kepuasan Konsumen
Co-Authors C.L.S, Clara Regina Donni Junipriansa Juliana, Sherlin Paramartha, Made Bagus Rennyta Yusiana Wimasada, Caesari Tyas