Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Hasanuddin Economics and Business Review Manajemen dan Pariwisata
Putra, Naufal Pratama
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Peran Biro Perjalanan Wisata Terhadap Pelaksanaan Study Tour Sekolah: Studi Kasus di Fama Tour Agoes, Adrian; Putra, Naufal Pratama
Manajemen dan Pariwisata Vol. 4 No. 1 (2025): April 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v4i1.409

Abstract

This research examines the role of Fama Tour & Travel in implementing school study tours, within the context of Indonesia's national tourism goals and the educational P5 program (Projek Penguatan Profil Pelajar Pancasila). P5 is a key initiative within the Kurikulum Merdeka aimed at shaping student character based on the values of Pancasila. Employing a qualitative methodology using observation, interviews, and documentation at Fama Tour & Travel in Bandung, the study investigates the agency's processes for developing study tour packages, consulting with schools, and executing the tours. Key findings reveal a six-step package creation process, a four-stage consultation process involving schools and their committees, and three crucial roles in implementation: conceptualising attractive events, aligning programs with school objectives (including historical and cultural learning), and keeping up with current trends. The research concludes that Fama Tour & Travel effectively manages study tours and aligns its programs with the educational aims of the schools, contributing to tourism and supporting initiatives like P5. A recommendation for Fama Tour & Travel is to reconsider itinerary scheduling to avoid overly packed days.
PROMOTION STRATEGY AND BRAND LOYALTY: A STUDY OF MOBILE PAYMENT IN SOUTH SULAWESI Nurqamar, Insany Fitri; Putra, Naufal Pratama; Nurhayati, Nurhayati; Nurkhalifa, Nihar
Hasanuddin Economics and Business Review VOLUME 4 NUMBER 3, 2021
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v4i3.2660

Abstract

Fintech or Financial Technology is an innovation that comes from digitizing management in the financial sector. Fintech is popularly used by millennials as a cash payment replacement tool. The purposes of this research are to determine and analyze the effect of promotional strategies used on brand loyalty. The respondents of this research were 140 millennial's mobile payment users, specifically OVO, LinkAja, and Gopay which were randomly selected by using the proportional random sampling method. The data collection techniques used literature study and field study. It will be analyzed by using multiple regression methods. The results of the research have demonstrated that the promotion strategy affects positively and significantly toward brand loyalty of mobile payment OVO, Gopay, and LinkAja.
Co-Authors Adrian Agoes Nurhayati Nurhayati Nurkhalifa, Nihar Nurqamar, Insany Fitri