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All Journal Jurnal AbdiMas Nusa Mandiri Journal of Instructional and Development Researches
Putri, Novenda Cahya Awika
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Computer Science & IT Decision Sciences, Operations Research & Management Education Energy Environmental Science Mathematics Physics Social Sciences Other

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DIGITAL MARKETING MELALUI PEMBUATAN KONTEN PADA MEDIA SOSIAL SEBAGAI PENINGKATAN PROMOSI DAN BRANDING SEKOLAH Putra, Yudithia Dian; Kustiawan, Usep; Pramono, Pramono; Salehuddin, Shafira Nurulita; Putri, Novenda Cahya Awika
Jurnal AbdiMas Nusa Mandiri Vol. 7 No. 1 (2025): Periode April 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v7i1.5632

Abstract

Digital marketing has become one of the forms of marketing by utilizing digital platforms and technologies to connect with the target audience online. The use of digital marketing can be applied through digital-based media. Social media is integrated with various lines and used as a means of disseminating relevant content according to the target audience in achieving the organization's vision, mission, and goals. Based on the observation results, many teachers still have limited skills in creating digital content and marketing content. Therefore, the purpose of this community service activity is to enhance the marketing skills of teachers and educational staff through e-marketing-based activities for school social media. This community service activity was conducted in the Auditorium of Campus 3, Universitas Negeri Malang, Kepanjen Kidul, Kota Blitar. The partners in this community service activity are the PAUD teachers of Group 3, Kepanjen Kidul, Blitar City. The implementation method consists of three stages: needs analysis, execution, and evaluation. The result of the implementation of this program is content published in each institution as a means of promotion and branding. In addition, the PAUD teachers of Cluster 3 Kepanjen Kidul, Blitar City, gained knowledge and understanding both theoretically and practically, including understanding branding, design skills, website utilization, institutional branding enhancement, and skill sustainability. This understanding is expected to be continuously applied as an effort to optimize digital skills in the context of school branding at the early childhood education level.
The Key to Child Independence Starting at Home: A Case Study on The Role of Parenting Styles and Practical Life Skills Putri, Novenda Cahya Awika; Wiyono, Bambang Budi; Putra, Yudithia Dian
Journal of Instructional and Development Researches Vol. 5 No. 3 (2025): June
Publisher : Yayasan Indonesia Emerging Literacy Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53621/jider.v5i3.547

Abstract

This study aims to examine how parental parenting affects the development of practical life skills in early childhood. Using a qualitative approach with a case study design, data was collected through participatory observation and in-depth interviews with parents and educators of children aged 4-6 years. Data analysis is carried out through data reduction, data presentation, and conclusion drawing and verification, accompanied by triangulation techniques to increase the validity of findings. The results showed that authoritative parenting styles were most effective in fostering children's independence, while permissive and authoritarian parenting tended to inhibit such development. Parents' challenges are generally related to time constraints, social pressures, and cultural norms that do not support children's exploration. Socio-cultural and environmental factors have been shown to mediate the effectiveness of parenting significantly. The implications of this study confirm the importance of building a consistent, responsive, and contextual parenting ecosystem in supporting children's life skills. These findings are expected to be an important contribution to the development of early childhood education policies that are more adaptive to social and cultural dynamics of society.
Co-Authors Bambang Budi Wiyono Pramono Pramono Putra, Yudithia Dian Salehuddin, Shafira Nurulita Usep Kustiawan