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All Journal Jurnal Bisnis, Manajemen, dan Ekonomi Jurnal Nasional Manajemen Pemasaran dan SDM
Hadzami, Meizha
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Economics, Econometrics & Finance Social Sciences

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Analisis Kualitas Pelayanan dan Brand Image Terhadap Loyalitas Pelanggan Dengan Kepuasan Sebagai Variabel Intervening di CV. Prakarsa Indo Karya Juliansyah, Ari; Reynilda, Reynilda; Hadzami, Meizha
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 6 No. 2 (2025): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v6i2.2728

Abstract

Although Pangkalpinang City has an administrative government, one of the companies engaged in the printing sector, in this case CV. Prakarsa Indo Karya has experienced a decline in turnover since the last three years. In fact, the market share of the company that was established in 2019 is dominated by elements within the Pangkalpinang City Government. Sales activities carried out can be in the form of procuring printing needs, office stationery, to food and beverage needs within the Pangkalpinang City Government. Analyzing the relationship between service quality and customer loyalty, Brand Image and customer loyalty, service quality and satisfaction, Brand Image and satisfaction, service quality and customer loyalty with satisfaction as an intervening variable, and Brand Image and customer loyalty with satisfaction as an intervening variable at CV is the challenge of this study, according to Prakarsa Indo Karya. This study employs quantitative research with 61 respondents, and the data analysis method makes use of both direct and indirect validity, reliability, and hypothesis testing. Every instrument from every variable was deemed valid and reliable based on the results of the validity and reliability tests. There is no direct relationship between the service quality variable and customer loyalty, no direct relationship between the Brand Image variable and customer loyalty, a direct and significant relationship between the service quality variable and satisfaction, no direct relationship between the satisfaction variable and customer loyalty, no relationship between the service quality variable and customer loyalty with satisfaction acting as an intervening variable, and no relationship between the Brand Image variable and customer loyalty with satisfaction acting as an intervening variable, according to the results of the hypothesis testing that was conducted at CV. Prakarsa Indo Karya.
Persepsi Pengiklan Terhadap Kebijakan Pemerintah Kota Pangkalpinang pada Penggunaan Baliho PT Cinda Karya Media Ridwan, Eka Muzalfitri; Sumarno, Sumarno; Hadzami, Meizha; Azzahra, Maharani Fatiya
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 6 No. 2 (2025): Jurnal Nasional Manajemen Pemasaran & Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v6i2.2839

Abstract

This study examines advertisers' perceptions of Pangkalpinang City's government policy regarding the regulation of billboards and its implications for PT Cinta Karya Media. Billboards are one of the most commonly used outdoor advertising media due to their broad reach and visual impact. However, recent government policies have introduced stricter regulations on the number, location, and duration of billboard installations in order to maintain city aesthetics and order. This research employs a qualitative approach, utilizing in-depth interviews with advertisers operating in Pangkalpinang and management representatives of PT Cinta Karya Media. The findings reveal that many advertisers perceive the policy as restrictive, impacting their advertising strategies and effectiveness. As a result, some have shifted to alternative media, such as digital advertising. PT Cinta Karya Media has responded by adapting its business strategies, exploring new advertising media, and optimizing permissible billboard locations. This study concludes that while the policy contributes positively to urban order, it presents economic challenges, particularly for small and medium advertisers. It recommends that local governments adopt more flexible policies that strike a balance between city planning and business growth. Furthermore, innovation in advertising media is encouraged for both advertisers and media companies.
Co-Authors Azzahra, Maharani Fatiya Eka Muzalfitri Ridwan Juliansyah, Ari Reynilda Reynilda Sumarno .