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All Journal International Journal of Education, Social Studies, And Management (IJESSM)
Sitompul, Nurul Adha
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The Role of Da'i and Influencers in Presenting Islamic Preaching Content on Social Media Case Study: The Success of Islamic Preaching in the Younger Generation Ilham, Ilham; Sitompul, Nurul Adha; Hasibuan, Putri; Septia, Dini; Salim, Rizky Agus
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.743

Abstract

This study analyzes the role of preachers and influencers in presenting da'wah content on social media and its impact on the success of da'wah among the younger generation. Using a qualitative case study approach on several popular accounts, this study found that collaboration between preachers and influencers, creative content strategies, and the use of interactive social media features contributed significantly to increasing the understanding and involvement of the younger generation in religious activities. The results also show that personal branding, theme relevance, and communication style that is close to everyday life are the keys to the success of digital da'wah.
The Role of Da'i and Influencers in Presenting Islamic Preaching Content on Social Media Case Study: The Success of Islamic Preaching in the Younger Generation Ilham, Ilham; Sitompul, Nurul Adha; Hasibuan, Putri; Septia, Dini; Salim, Rizky Agus
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.743

Abstract

This study analyzes the role of preachers and influencers in presenting da'wah content on social media and its impact on the success of da'wah among the younger generation. Using a qualitative case study approach on several popular accounts, this study found that collaboration between preachers and influencers, creative content strategies, and the use of interactive social media features contributed significantly to increasing the understanding and involvement of the younger generation in religious activities. The results also show that personal branding, theme relevance, and communication style that is close to everyday life are the keys to the success of digital da'wah.
Visual Preaching in The AI Era: Optimizing Graphic Design for a More Effective Islamic Message Ilham, Ilham; Sitompul, Nurul Adha; Hasibuan, Putri; Ulandari, Ulandari; Siregar, Anggi Aulia
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 3 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i3.965

Abstract

The development of artificial intelligence (AI) technology has had a significant influence on the graphic design production process, including in conveying Islamic messages through visual media.This research aims to explain how AI can be optimized to increase the effectiveness of visual da'wah without neglecting Islamic aesthetic and ethical values.Using a descriptive qualitative approach, this study examines the use of AI as a tool capable of accelerating the creative process, improving visual quality, and enabling the personalization of Islamic preaching messages according to the characteristics of the audience.The research results show that AI can function as a supporter that strengthens the delivery of Islamic messages, as long as its use remains supervised by designers to ensure it is in line with the principles of da'wah and does not cause distortion of meaning.The balanced optimization of technology and human creativity is the key to the success of relevant, communicative, and effective visual preaching in the digital era.
Co-Authors Hasibuan, Putri Ilham Ilham Salim, Rizky Agus Septia, Dini Siregar, Anggi Aulia Ulandari, Ulandari