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All Journal International Journal of Education, Social Studies, And Management (IJESSM) Khazanah : Journal of Islamic Studies
Hasibuan, Putri
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The Role of Da'i and Influencers in Presenting Islamic Preaching Content on Social Media Case Study: The Success of Islamic Preaching in the Younger Generation Ilham, Ilham; Sitompul, Nurul Adha; Hasibuan, Putri; Septia, Dini; Salim, Rizky Agus
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.743

Abstract

This study analyzes the role of preachers and influencers in presenting da'wah content on social media and its impact on the success of da'wah among the younger generation. Using a qualitative case study approach on several popular accounts, this study found that collaboration between preachers and influencers, creative content strategies, and the use of interactive social media features contributed significantly to increasing the understanding and involvement of the younger generation in religious activities. The results also show that personal branding, theme relevance, and communication style that is close to everyday life are the keys to the success of digital da'wah.
Dakwah Melalui Podcast: (Analisis Pada Ust. Habib Ja’far Dalam Acara Login) Hasibuan, Putri; Aulia, Anggi; Adha, Nurul; Agus, Risky; Lubis, Nikmah
Khazanah : Journal of Islamic Studies Vol. 4 No. 3 (2024): Volume 4 Nomor 3 Agustus (2025) | IN PRESS
Publisher : Pusdikra Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/khazanah.v4i3.2731

Abstract

Dalam era digital, dakwah mengalami transformasi signifikan dengan memanfaatkan media modern seperti podcast sebagai sarana penyampaian pesan-pesan keagamaan. Penelitian ini mengkaji efektivitas dakwah melalui media podcast, khususnya pada program Podcast Login yang dipandu oleh Habib Husein Ja'far dan Onadio Leonardo. Tujuan utama dari podcast ini adalah menyampaikan nilai-nilai Islam secara santai, inklusif, dan moderat, serta membangun toleransi antarumat beragama melalui percakapan terbuka dengan tokoh dari berbagai latar belakang. Metode yang digunakan dalam kajian ini adalah studi kualitatif dengan pendekatan deskriptif- analitis. Hasil kajian menunjukkan bahwa Podcast Login mampu menjangkau generasi muda, khususnya Gen Z, melalui bahasa yang ringan dan konten yang relevan dengan isu-isu sosial kekinian. Salah satu episode yang diulas menampilkan Salma Salsabil, yang membahas musik dalam Islam dan keputusannya untuk berhijab, menunjukkan bagaimana dakwah dapat dikemas dalam narasi inspiratif dan edukatif. Program ini membuktikan bahwa dakwah melalui media digital tidak hanya memperluas jangkauan pesan keagamaan, tetapi juga memperkuat nilai-nilai toleransi dan kerukunan di masyarakat multikultural. Dengan demikian, podcast menjadi media alternatif yang strategis dalam menyampaikan dakwah yang adaptif terhadap perkembangan zaman.
Dakwah Melalui Podcast: (Analisis Pada Ust. Habib Ja’far Dalam Acara Login) Hasibuan, Putri; Aulia, Anggi; Adha, Nurul; Agus, Risky; Lubis, Nikmah
Khazanah : Journal of Islamic Studies Vol. 4 No. 3 (2025): Volume 4 Nomor 3 Agustus (2025)
Publisher : Pusdikra Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/khazanah.v4i3.2731

Abstract

Dalam era digital, dakwah mengalami transformasi signifikan dengan memanfaatkan media modern seperti podcast sebagai sarana penyampaian pesan-pesan keagamaan. Penelitian ini mengkaji efektivitas dakwah melalui media podcast, khususnya pada program Podcast Login yang dipandu oleh Habib Husein Ja'far dan Onadio Leonardo. Tujuan utama dari podcast ini adalah menyampaikan nilai-nilai Islam secara santai, inklusif, dan moderat, serta membangun toleransi antarumat beragama melalui percakapan terbuka dengan tokoh dari berbagai latar belakang. Metode yang digunakan dalam kajian ini adalah studi kualitatif dengan pendekatan deskriptif- analitis. Hasil kajian menunjukkan bahwa Podcast Login mampu menjangkau generasi muda, khususnya Gen Z, melalui bahasa yang ringan dan konten yang relevan dengan isu-isu sosial kekinian. Salah satu episode yang diulas menampilkan Salma Salsabil, yang membahas musik dalam Islam dan keputusannya untuk berhijab, menunjukkan bagaimana dakwah dapat dikemas dalam narasi inspiratif dan edukatif. Program ini membuktikan bahwa dakwah melalui media digital tidak hanya memperluas jangkauan pesan keagamaan, tetapi juga memperkuat nilai-nilai toleransi dan kerukunan di masyarakat multikultural. Dengan demikian, podcast menjadi media alternatif yang strategis dalam menyampaikan dakwah yang adaptif terhadap perkembangan zaman.
The Role of Da'i and Influencers in Presenting Islamic Preaching Content on Social Media Case Study: The Success of Islamic Preaching in the Younger Generation Ilham, Ilham; Sitompul, Nurul Adha; Hasibuan, Putri; Septia, Dini; Salim, Rizky Agus
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.743

Abstract

This study analyzes the role of preachers and influencers in presenting da'wah content on social media and its impact on the success of da'wah among the younger generation. Using a qualitative case study approach on several popular accounts, this study found that collaboration between preachers and influencers, creative content strategies, and the use of interactive social media features contributed significantly to increasing the understanding and involvement of the younger generation in religious activities. The results also show that personal branding, theme relevance, and communication style that is close to everyday life are the keys to the success of digital da'wah.
The Role of Social Media in Building the Brand Image of Islamic Business for Young Entrepreneurs Hasibuan, Putri; Irwanto, Irwanto; Ulandari, Ulandari; Aulia, Anggi; Azwar, Khairul
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 3 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i3.957

Abstract

The development of digital technology has brought significant changes to business marketing strategies, particularly among young Muslim entrepreneurs. Social media has become a creative, effective, and cost-efficient space for developing the brand image of Islamic businesses. This study employs a library research method by examining theories, academic journals, and previous research findings related to digital branding strategies, social media, and Islamic business. The results indicate that social media plays an important role as a medium for communicating Islamic values reflected in products, services, and business ethics. The utilization of platforms such as Instagram, TikTok, and YouTube is able to enhance public trust, expand market reach, and build an authentic and religious brand image. Through Islamic content strategies, testimonials, storytelling, and active interaction, young entrepreneurs can strengthen their business positioning and compete fairly in the modern market.
Visual Preaching in The AI Era: Optimizing Graphic Design for a More Effective Islamic Message Ilham, Ilham; Sitompul, Nurul Adha; Hasibuan, Putri; Ulandari, Ulandari; Siregar, Anggi Aulia
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 3 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i3.965

Abstract

The development of artificial intelligence (AI) technology has had a significant influence on the graphic design production process, including in conveying Islamic messages through visual media.This research aims to explain how AI can be optimized to increase the effectiveness of visual da'wah without neglecting Islamic aesthetic and ethical values.Using a descriptive qualitative approach, this study examines the use of AI as a tool capable of accelerating the creative process, improving visual quality, and enabling the personalization of Islamic preaching messages according to the characteristics of the audience.The research results show that AI can function as a supporter that strengthens the delivery of Islamic messages, as long as its use remains supervised by designers to ensure it is in line with the principles of da'wah and does not cause distortion of meaning.The balanced optimization of technology and human creativity is the key to the success of relevant, communicative, and effective visual preaching in the digital era.
Co-Authors Adha, Nurul Agus, Risky Aulia, Anggi Ilham Ilham Irwanto Irwanto Khairul Azwar Lubis, Nikmah Salim, Rizky Agus Septia, Dini Siregar, Anggi Aulia Sitompul, Nurul Adha Ulandari, Ulandari