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All Journal JRMSI - Jurnal Riset Manajemen Sains Indonesia Jurnal Bisnis, Manajemen, dan Keuangan
Cindy, Vira Deyana
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Persepsi Tentang Daya Tarik Iklan dan Pengaruhnya Pada Brand Exposure Produk Mie Instan Ikbar, Harits; Firdausa, Faza Ruziqyani; Syamilah, Fidelia; Abillah, Muhammad Vicky; Cindy, Vira Deyana
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 4 No. 2 (2023): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0402.05

Abstract

This study aims to examine consumer perceptions of the attractiveness of Instant Noodle advertisements and their effect on brand exposure. The method used was quantitative by distributing questionnaires to 136 respondents who had experience buying and consuming Instant Noodles. Data taken using Partial Least Square analysis. The results showed that consumer perception of advertising attractiveness has a significant positive influence on brand exposure. The managerial implication of this study is that companies should consider the attractiveness of advertising in their marketing strategy, and also pay attention to other factors that can affect brand exposure. Keyword: Advertising, Brand Exposure, Instant Noodles
Analysis of Factors Affecting the Intention to Use NFC-Based Payment System Cindy, Vira Deyana; Widyastuti, Umi; Noviarini, Diena
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 16 No. 2 (2025): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.016.6

Abstract

This study aims to examine the influence of Prior Experience on Perceived Ease of Use and Perceived Usefulness, as well as the effects of both perception variables on Intention to Use QRIS Tap. A quantitative approach was employed, with the population consisting of NFC payment users in the Greater Jakarta area. The sample was selected using a purposive sampling method, involving 165 qualified respondents. Data were collected through an online questionnaire using a 6-point Likert scale, and analyzed using SmartPLS and Microsoft Excel. The results reveal that Prior Experience has a significant positive effect on both Perceived Ease of Use and Perceived Usefulness. Furthermore, these two perception variables significantly and positively influence the Intention to Use QRIS Tap. Based on these findings, all four proposed hypotheses in this study are supported.
MOUNT BROMO: BALI BARU PRIMADONA EAST JAVA Berutu, Meta Bara; Cindy, Vira Deyana; Evitasari, Kirayna
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 14 No. 01 (2023): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.014.1.04

Abstract

Tourism merupakan sektor yang sangat menarik diberbagai belahan dunia karena kontribusinya yang luar biasa. Gunung Bromo yang menjadi primadona se Jawa Timur dan tidak pernah sepi pengunjung memiliki suatu hal yang perlu untuk diketahui. Pada penelitian ini menguji perceived value, tourist satisfaction, dan behavioural intention menjadi satu model untuk mengukur seberapa baiknya pariwisata tersebut menyediakan pelayanan terbaiknya. Responden yang digunakan merupakan wisatawan lokal. Hasil dari penelitian ini adalah bahwa perceived value juga tourist satisfaction memiliki pengaruh yang signifikan terhadap behavioural intention pada wisatawan Gunung Bromo. Penelitian ini juga menggunakan alat analisis Smart pls dengan jumlah wisatawan sebanyak 120 responden menggunakan teknik non probability purposive sampling. Penelitian ini menjadi semakin menarik karena terdapat penelitian yang berbeda hasil dari hasil penelitian. Kata kunci: perceived value, tourist satisfaction, behavioural intention, Gunung Bromo
Co-Authors Abillah, Muhammad Vicky Berutu, Meta Bara Diena Noviarini Evitasari, Kirayna Firdausa, Faza Ruziqyani Ikbar, Harits Syamilah, Fidelia Umi Widyastuti