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All Journal Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis
Abiyyah Dyastiningrum Ni’mah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Online Customer Review, Store Atmosphere dan Kualitas Pelayanan terhadap Kepuasan Konsumen Gen Z Surabaya Timur pada Brain Coffee Surabaya Abiyyah Dyastiningrum Ni’mah; Diana Juni Mulyati; Ni Made Ida Pratiwi
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 3 No. 2 (2025): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v3i2.1074

Abstract

This study aims to determine the effect of online customer reviews, store atmosphere, and service quality on consumer satisfaction of Generation Z at Brain Coffee Surabaya. The background of this study is based on the increasing competition of coffee shop businesses in the city of Surabaya and the importance of understanding the preferences and satisfaction of Gen Z consumers who are a potential market share. This study uses a quantitative method with a descriptive approach. The population in this study is Generation Z who have purchased and visited Brain Coffee Surabaya with a sample size of 100 respondents. Data were collected by distributing questionnaires using Google-Form to respondents who have visited Brain Coffee and are part of Generation Z in East Surabaya. This study uses IBM SPSS version 25. Based on the results of this study, it shows that the variables Online Customer Review (X1), Store Atmosphere (X2), and Service Quality (X3) have a significant effect on consumer satisfaction of Gen Z at Brain Coffee both partially and simultaneously.
Pengaruh Online Customer Review, Store Atmosphere dan Kualitas Pelayanan terhadap Kepuasan Konsumen Gen Z Surabaya Timur pada Brain Coffee Surabaya Abiyyah Dyastiningrum Ni’mah; Diana Juni Mulyati; Ni Made Ida Pratiwi
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 3 No. 2 (2025): Juni: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v3i2.1037

Abstract

This study aims to determine the effect of online customer reviews, store atmosphere, and service quality on consumer satisfaction of Generation Z at Brain Coffee Surabaya. The background of this study is based on the increasing competition of coffee shop businesses in the city of Surabaya and the importance of understanding the preferences and satisfaction of Gen Z consumers who are a potential market share. This study uses a quantitative method with a descriptive approach. The population in this study is Generation Z who have purchased and visited Brain Coffee Surabaya with a sample size of 100 respondents. Data were collected by distributing questionnaires using Google-Form to respondents who have visited Brain Coffee and are part of Generation Z in East Surabaya. This study uses IBM SPSS version 25. Based on the results of this study, it shows that the variables Online Customer Review (X1), Store Atmosphere (X2), and Service Quality (X3) have a significant effect on consumer satisfaction of Gen Z at Brain Coffee both partially and simultaneously.
Co-Authors Mulyati, Diana Juni Pratiwi, Ni Made Ida