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p-Index From 2020 - 2025
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All Journal Jurnal Komunikasi Jurnal Riset Multidisiplin Edukasi
Eddy Kusnadi
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Social Sciences Other

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Strategi Framing Visual dan Verbal dalam Konten Interaktif Instagram Pemerintah Anisah Dwi Rahayu; Jusuf Fadilah; Eddy Kusnadi
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 7 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juli 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i7.611

Abstract

Social media has become a strategic platform for government institutions to engage with the public in more effective and participatory ways. One increasingly utilized form of digital communication is interactive content such as Mini Quizzes, which combine visual and verbal elements to convey messages in an appealing manner. This study aims to systematically review how visual and verbal framing strategies are implemented in government communication content on social media, particularly Instagram. Employing a Systematic Literature Review (SLR) method, this study analyzes 10 scholarly articles published between 2020 and 2025 that focus on digital government communication, visual/verbal strategies, and framing theory. The review reveals that most studies emphasize heavy issues such as crises, public policy campaigns, and institutional image-building, while lighter and more engaging content like interactive quizzes remains underexplored. However, such content holds significant potential in shaping public perception through dialogic and participatory communication. By integrating Entman’s Framing Theory with the Uses and Gratifications approach, this study underscores the importance of balancing visual and verbal elements in constructing engaging narratives that enhance public trust and institutional visibility in digital environments.
SYSTEMATIC LITERATURE REVIEW (SLR) : STRATEGI GEN Z MENGELOLA KONFLIK PERTEMANAN MELALUI KOMUNIKASI DI WHATSAPP Renza Dara Septia; Eddy Kusnadi; Jusuf Fadilah
Jurnal Komunikasi Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital communication has become a central element in the lives of generation Z, who have grown up amid technological advancement. WhatsApp, as one of the most popular instant messaging platforms, is widely used by Gen Z to build and maintain social relationships. However, the use of text-based communication with minimal non-verbal cues often leads to misunderstandings and conflicts, especially in the context of friendships. This study aims to systematically review the literature related to Gen Z’s communication strategies in dealing with interpersonal conflicts via WhatsApp. Using the Systematic Literature Review (SLR) method, this research analyzes 10 relevant scholarly articles published between 2020-2025. The findings indicate that Gen Z employs various communication strategies such as avoiding, compromising, accommodating, and collaborating. Symbolic communication using emoticons, stickers and message timing is a distinctive trait of Gen Z in responding to conflicts. This review highlights the need to strengthen digital emotional literacy among Gen Z to reduce conflict escalation and enhance interpersonal relationship in digital spaces.
Co-Authors Anisah Dwi Rahayu Jusuf Fadilah Renza Dara Septia