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All Journal J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Komunikasi : Jurnal Komunikasi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Abdimas Komunikasi dan Bahasa Jurnal Komunikasi Jurnal Riset Multidisiplin Edukasi

Jusuf Fadilah

Universitas Bina Sarana Informatika

Author-ID : 2552595

Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Strategi Periklanan Online Shop Garasi Barokah di Media Sosial Instagram Fadilah, Jusuf
Jurnal Komunikasi Vol 10, No 1 (2019): Maret 2019
Publisher : Universitas Bina Sarana Informatika

Abstract - This study discusses the online shop advertising strategy of Garasi Barokah on social media Instagram. The research method used is qualitative research with the format of field research. The data source in this study consists of two data sets, namely field data and written data. The results showed that the advertising strategy in the diecast manager's perspective, namely the selection of social media Instagram as a means of advertising communication because of the advantages of its social system, namely the Comment and DM features (Direct Message) where the system creates a personal interaction and communication space for business people to exchange messages intensive between traders and traders with buyers. Three aspects in presenting online shop advertising strategies Garasi Barokah on social media Instagram, First, the visual aspect of presenting photos of products is original diecast. Second, the communication aspect, namely the ad text that contains messages about diecast product specifications or specifications, the advantages of diecast products, the price of diecast products, where advertising sentences are made more persuasive which aims to influence consumers. Third, the interactive aspect seeks the service of the purchase or transaction process, contact number and address of the buyer that allows direct interaction between the merchant and the buyer, commonly called Cash On Delivery (COD). The inhibiting factors for the product advertising process are diecast, which is related to incompleteness of identity or found false accounts that are misused by certain individuals. The conclusion of this study recommends that the online shop manager of Garasi Barokah should implement strict rules regarding the identity of buyers (consumers), more effective use of the latest features from Instagram, and implement advertising communication strategies across other social media such as Facebook, Line, Whatsapp and Twitter accounts.Keywords: Advertising Strategy, Garasi Barokah, Instagram

Efektivitas Penggunaan Jasa Gosend Go-Jek Indoneisa Dengan Metode EPIC Model (Studi Pada Warga RW.08, Setu, Kabupaten Bekasi) Jusuf Fadilah; Widarti Widarti; Dina Andriana
Jurnal Ilmu Komunikasi (J-IKA) Vol 9, No 1 (2022): April 2022
Publisher : Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika

Banyak aktivitas masyarakat yang harus dibatasi agar masyarakat dapat beraktifitas di rumah saja saat ini. Dengan kondisi tersebut, bisnis E-commerce atau UMKM Online menjadi pilihan masyarakat untuk memenuhi kebutuhannya. Layanan Gosend Go-Jek Indonesia menggunakan media iklan internet dan televisi dengan bertujuan untuk dapat memperkenalkan promo dan layanan yang dapat menarik minat pelanggan sehingga mendapatkan target pasar dalam pemasaran. Tujuan dari penelitian ini adalah untuk mengetahui tingkat kegunaan dan penilaian kepuasan terhadap layanan Gosend Go-Jek Indonesia. Penelitian ini dilakukan dari Januari – Maret 2022 dan dalam penyelesaian penelitian ini dilakukan dengan penyebaran kuesioner kepada sejumlah responden melalui google form dan dianalisis menggunakan metode EPIC model. Berdasarkan hasil responden respon iklan Gosend Go-Jek Indonesia dengan menggunakan metode epic model diketahui bahwa pada dimensi empathy memiliki skor tertinggi dengan 3,93 dan yang terendah pada dimensi impact yaitu dengan skor 3,71, Berdasarkan analisis dengan metode Epic Model didapat nilai sebesar 3,8. Jika nilai tersebut dimasukan ke dalam tabel, maka akan masuk dalam kategori iklan yang baik.Kata Kunci: E-Commerce, Gosend, EPIC Model.

Faktor Yang Mempengaruhi Minat Mahasiswa Program Studi Periklanan Dalam Matakuliah Komputer Desain Grafis I Jusuf Fadilah; Dina Andriana; Widarti Widarti
J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Vol 7, No 2 (2020): September 2020
Publisher : Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika

Penelitian ini bertujuan untuk mengetahui faktor apa sajakah yang mempengaruhi minat mahasiswa dalam matakuliah Komputer Desain Grafis I. Faktor minat mahasiswa didasarkan pada faktor Internal yakni 1) rasa tertarik, 2) perhatian, 3) prilaku, dan Faktor Eksternal yakni 1) fasilitas dan 2) peran dosen. Penelitian ini merupakan penelitian deskriptif dengan menggunakan metode survey. Subyek dalam penelitian ini, yaitu mahasiswa UBSI Program Studi Periklanan angkatan 2018-2019 berjumlah 100 orang, dengan instrumen yang digunakan berupa angket. Uji validitas menggunakan rumus Product Moment, sedangkan uji reliabilitas instrumen menggunakan rumus Alpha Cronbach. Dalam Uji validitas menghasilkan koefisien sebesar 0,897 dan koefisien reliabilitas sebesar 0,765. Dalam menganalisis data menggunakan teknik deskriptif kuantitatif. Hasil penelitian diperoleh faktor yang mempengaruhi minat mahasiswa program studi Periklanan dalam matakuliah Komputer Desain Grafis I yaitu faktor eksternal sebesar 59% lebih tinggi dari faktor internal yaitu sebesar 41%. Sedangkan dari data perfaktor, faktor peran dosen berada lebih tinggi yakni sebesar 31%, diikuti faktor fasilitas 28%, faktor rasa tertarik sebesar 15%, faktor prilaku sebesar 15% dan faktor perhatian lebih rendah yakni sebesar 11%.

Efektivitas Iklan Mie Sedaap Korean Spicy Chicken Menggunakan Metode Direct Rating Mathod (DRM) Jusuf Fadilah; Dina Andriana
J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Vol 8, No 1 (2021): April 2021
Publisher : Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika

Penelitian ini bertujuan untuk mengetahui Efektivitas Iklan Mie Sedaap Korean Spicy Chicken Menggunakan Metode Direct Rating Mathod (DRM) yaitu dari segi attention, Readthrougness, Cognitive, Affection, dan Behaviour. Jenis Rancangan sampling yang digunakan yaitu sampling probabilitas yaitu sampel yang diambil berdasarkan probabilitas (kemungkinan) dimana setiap unsur populasi mempunyai kemungkinan yang sama untuk dipilih melalui perhitungan secara sistematis. Sedangkan Teknik sample yang digunakan adalah Sampling Random Sederhana yaitu setiap anggota populasi mempunyai peluang yang sama untuk dipilih menjadi sampel. Berdasarkan hasil analisis dapat diperoleh hasil bahwa iklan Mie Sedaap Korean Spicy Chicken termasuk sebagai iklan yang efektif. Tingkat efektifitas iklan tersebut diperoleh dari hasil penelitian menggunakan Direct Rating Methode yang meiliki kategori peringkat nilai (iklan buruk, iklan kurang baik, iklan rata-rata, iklan baik, dan iklan hebat). Iklan Televisi Mie Sedaap Korean Spicy Chicken termasuk dalam kategori iklan baik dengan nilai DRM sebesar 77,16.Kata kunci: Mie Sedaap, Periklanan, Direct Rating Mathod

CAMERA BRANDING CALON WALIKOTA DI MEDIA SOSIAL (Studi Kasus Pilwakot 2015 Paslon Idris-Pradi) Dina Andriana; Widarti Widarti; Jusuf Fadilah
J-IKA Vol 7, No 1 (2020): April 2020
Publisher : Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika

Abstract This study discusses the case of camera branding conducted by the regional head candidate pair Idris-Pradi on social media as a campaign tool in obtaining votes in PILWAKOT DEPOK 2015. The study uses a qualitative approach with a constructivist paradigm, the nature of descriptive research with the case study research method from Yin. The forms of photo / camera branding can be seen from the use of shooting ranging from shooting, angle of view (angle) shooting, the type of lens used, the focal point used, lighting and prominent coloration in photographs. In addition, the camera branding element in the form of an authentic element and the unique element of the paslon profile also supports the level of electability. The use of photo / camera branding can have direct and indirect effects for voters. And voters in Depok are more of the majority of traditional voter types, although around 37.6% of voters in Depok are of productive age.

Perancangan Logo SEE SYSTEM Untuk Membangun Brand Awareness Sebagai Aplikasi Online Untuk Prospecting Databse Customer Jusuf Fadilah; Teguh Tri Susanto; Eddy Kusnadi
Jurnal Komunikasi Vol 9, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

Abstract - Each dealer has its own way to monitor the activities or prospects of each customer, the process of recording prospect activity is still using a conventional system where the method of recording is done manually, therefore made an online application to upload an online consumer database that can be accessed by all dealer salespeople. Each application must have its own icon or logo, the logo comes from the word logos which in Greek means word, thought, speech, reason. The use of the logo can be done anywhere, one of them is the logo on the SEE SYSTEM application, SEE SYSTEM application is newly created and has never had a logo before, the purpose of this research is SEE SYSTEM logo design to build awareness as an online application for prospecting database customer activities as well to analyze the philosophical meaning of the SEE SYSTEM logo. Keywords: Dealer, Logo, SEE SYSTEM

Analisis Semiotika Logo Diecast Hot Wheels Trasure Hunt Jusuf Fadilah
Jurnal Komunikasi Vol 10, No 2 (2019): September 2019
Publisher : Universitas Bina Sarana Informatika

Diecast Toys yang lebih dikenal dengan nama diecast yaitu mainan dengan bahan dasar besi dan gabungan plastik, berskala kecil memang banyak penggemarnya. Secara umum, bentuk diecast bermacam-macam mulai dari mobil, sepeda motor, pesawat terbang, sepeda, alat berat (kendaraan dan alat-alat seputar tambang) dan yang lainnya adalah beberapa varian bentuk yang saat ini tersedia. Salah satu merk diecast yang terkenal yaitu Hot Wheels, dimana adanya edisi yang special dan jarang ditemui yang sering disebut dengan Hot Wheels Treasure Hunt, pembedanya yaitu adanya tanda/logo-logo Treasure Hunt di blister dan body juga bahan baku yang lebih baik. Dalam penelitian ini akan menganalisis simbol logo Hot Wheels Treasure Hunt dengan metode semiotika Roland Barthes, penelitian ini menemukan tiga aspek makna yang terdapat dalam metode analisis semiotika Roland Barthes dimana dalam makna denotasi peneliti menemukan pada umumnya kolektor dapat mengetahui penampakkan Hot Wheels Treasure Hunt yang sangat berbeda dengan hotwheel biasa (regular) dilihat dari logo yang terdapat pada blister dan perbedaan warna yang mencolok. Sedangkan dari makna Konotasi peneliti menemukan kolektor merasa sangat beruntung dapat menemukan Hot Wheels Treasure Hunt jika hunting karena hot wheels Treasure Hunt series dibuat khusus dan special. Dan dari makna mitos peneliti menemukan kolektor akan merasa ketagihan pada saat hunting model-model tertentu yang termasuk dalam seri T-Hunt dan Treasure Hunt, dan menjadikannya sebagai investasi. Sebab pada umumnya bila ditransaksikan antar kolektor, maka mobil yg berusia 1 tahun harganya minimal 2X lipat dari harga aslinya, karena itulah sebagian kolektor menjadikannya sebagai investasi. Kata kunci: Semiotika, Logo, Treasure Hunt

EFEKTIVITAS IKLAN CETAK HYDRO COCO DENGAN MENGGUNAKAN METODE DIRECT RATING METHOD (SURVEI PADA REMAJA DI GOR VELDROME RAWAMANGUN) Jusuf Fadilah
Jurnal Komunikasi Vol 8, No 2 (2017): Vol. 8 No. 2, September 2017
Publisher : Universitas Bina Sarana Informatika

The competition of isotonic beverage products on the market today is getting tougher. Hydro Coco as an isotonic beverage that is currently very aggressive to carry out promotional and advertising activities. Hydro Coco which still holds the third position of top brand 2016 phase 1 isotonic beverage category, want to increase its position. There are still many people who are not interested in isotonic drink Hydro Coco because of the perception of society itself that still assume that by drinking coconut water, the body will become weak. For that, it needs a promotion strategy by emphasizing advertising as the main communication medium. The advertising creative message communication strategy has the purpose of informing about the advantages of Hydro Coco products as isotonic drinks derived from native coconut natural good for body.This research is about The Effectiveness of Hydro Coco Print Ads Using Direct Rating Method when viewed from the level of awareness, and the power of an advertisement to get the attention, understanding, arousing feeling, and the ability of the advertisement to influence consumer behavior. The results show that Hydro Coco print ads are quite successful in attention, readthougness, cognitive, affection, and behavior to buy Hydro Coco drinks.Keywords: Isotonic, Hydro Coco, Direct Rating Method

Representasi Maskulinitas Tokoh Lelaki Dalam Film Susah Sinyal Jusuf Fadilah; Widarti Widarti; Dina Andriana
Jurnal Komunikasi Vol 12, No 2 (2021): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v12i2.11441

Abstract - This scientific research aims to determine the connotation and extension of Iwan, one of the supporting roles in the movie "Susah Sinyal", and the masculinity ideology of social development based on the analysis of Roland Barthes. The analytical methods used use qualitative research methods to give priority to descriptive interpretation and analysis of authors, and tend to give priority to analysis to generate more prominent thematic perspectives. This research has taken 10 photos in the movie "Susah Sinyal". These photos are inseparable from Iwan's role and are marked by explicit signs, to examine the implicit meaning of these images, from the connotation, extension, and mythological meaning spread in society Interpretation. The views and idols of people who were hyped up in their time.Keywords: Maskulinitas, konotasi, denotasi, mitos

CONSUMER INSIGHT REMAJA PADA SEATING AREA CONVENIENCE STORE 7-ELEVEN Jusuf Fadilah
Jurnal Komunikasi Vol 7, No 2 (2016): Vol 7 No. 2. September 2016
Publisher : Universitas Bina Sarana Informatika

This study sought to determine consumer insight teenage consumers in seating area 7-Eleven convenience stores. While the research object is the 10 consumer teenagers hanging out at the 7-Eleven convenience stores. This study used a descriptive research design with qualitative approach, which is characterized by activities of collecting data and interpreting descriptive data about the situation experienced in order to explain the meaning corresponding to the phenomenon under study, through observation and interview approaches that focus on adolescent consumers who hang out at convenience stores 7-Eleven. Based on the findings obtained by the authors, this study found four categories of consumers teenagers who hang out at the 7-Eleven convenience stores, namely: Sevelgadget, Sevelita, Sevelholic and Sevelmix, where these categories represent of teenager who love to hang out in seating area 7-Eleven convenience stores. This research provides advice to consumers teenager who likes to hang out at the 7 -Eleven convenience stores to spend their time more wisely, also suggestions for the seating area providers, to better maintain and improve facilities and infrastructure seating area so consumers, especially consumers adolescents feel comfortable to spend time there.Keywords : Consumer Insight, Seating Area, Convenience Store 7-Eleven

Co-Authors Andriana, Dina Anisah Dwi Rahayu Dina Andriana Dina Andriana Dina Andriana Dina Andriana Dina Andriana Eddy Kusnadi Eddy Kusnadi Iin Soraya, Iin Irwanto Irwanto Kheisa Amitabhayu Laurensia Retno Hariatiningsih Renza Dara Septia Teguh Tri Susanto WIDARTI WIDARTI Widarti Widarti Widarti Widarti Widarti Widarti Widarti Widarti Widarti Widarti Widarti Widarti

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