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All Journal Jurnal Mantik Jurnal Pengabdian Sosial
Wahyono, Peri
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Religion Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Optimalisasi Media Sosial dan Marketplace dalam Digital Marketing bagi Siswa Akuntansi SMK Karya Mandiri Nusawungu Aeni, Isna Qurotul; Karnili, Yuyun; Wahyono, Peri; Nurjanah, Ela
Jurnal Pengabdian Sosial Vol. 2 No. 8 (2025): Juni
Publisher : PT. Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/4vhqq246

Abstract

Kegiatan seminar pengabdian ini dilakukan sebagai upaya untuk mendorong pemanfaatan media sosial dan marketplace dikalangan pelajar siswa SMK. Kegiatan bertujuan untuk meningkatkan pemahaman siswa SMK jurusan Akuntansi mengenai konsep dasar digital marketing dan urgensinya dalam dunia bisnis saat ini, memberikan pelatihan praktis terkait strategi penggunaan media sosial seperti Instagram, Facebook, dan TikTok dalam kegiatan pemasaran produk dan menumbuhkan jiwa kewirausahaan dikalangan siswa. Kegiatan melibatkan siswa jurusan akuntansi yang berjumlah 50 siswa. Pendekatan yang digunakan adalah pendekatan kualitatif dengan studi kasus. Metode kegiatan dilakukan melalui sosialisasi terkait digital marketing, diskusi interaktif dan praktik secara langsung. Hasil kegiatan yang dilakukan, diperoleh sebanyak 90% siswa menunjukkan peningkatan pemahaman mengenai konsep digital marketing.
The effect of servant leadership and non-physical work environment on employee performance with motivation as mediation at the nusakambangan open correctional institution Wahyono, Peri; Azizah, Siti Nur
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

The aim of this research is to examine the influence of the non-physical work environment and servant leadership on employee performance in the Nusakambangan open prison, with motivation as a mediating variable. Servant leadership emphasizes a leadership style that prioritizes service to subordinates, while the non-physical work environment includes psychological and social aspects that can affect employee comfort and productivity. This descriptive study used a quantitative approach. This study involved 68 people working at the Nusakambangan Open Prison. Sampling saturation was used to cover the entire population, consisting of 68 employees. In this study, interviews, observations, and questionnaires were used to collect data. Structural Equation Modeling (SEM) or Partial Least Squares (PLS) was used to conduct data analysis. The research findings indicate that servant leadership has an impact on motivation, as does the non-physical work environment; both affect performance through motivational mediation. The results suggest that a leadership style that prioritizes service and a psychologically supportive work environment can increase employee motivation, which in turn can lead to better performance.
Co-Authors Aeni, Isna Qurotul Karnili, Yuyun Nurjanah, Ela Siti Nur Azizah, Siti Nur