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Social Media Literacy of Tourism Village Activists in Wanurejo, Borobudur: Does Age Matter? Sari, Yoana Puspita; Pambuko, Zulfikar Bagus; Muliawanti, Lintang; Fidian, Athia
CHANNEL: Jurnal Komunikasi Vol. 10 No. 2 (2022): CHANNEL: Jurnal Komunikasi 21st Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i2.124

Abstract

Borobudur Temple is one of the five Indonesian super-priority destinations targeted to be the "New Bali." Wanurejo tourist village is one of the areas affected by this and is considered a buffer zone to develop. Therefore, skilled human resources are required in the use of digital technology, especially social media, to be able to promote tourism destinations extensively and to increase tourism visits. This study compared and analyzed Wanurejo tourism village activists' social media literacy levels based on socioeconomic circumstances, particularly age. In order to acquire the data, a questionnaire was used as a data collection instrument. The 87 respondents who were Wanurejo tourism village activists make up the sample for this study. Data analyses were performed using descriptive and differences analysis. The findings demonstrated that the most popular social media platforms for communication, promotion, and information retrieval were WhatsApp, Instagram, and Facebook. Additionally, Wanurejo tourism village activists had moderate social media literacy (71.58), characterized mainly by technical mastery. Based on the characteristics of the respondents, younger tourism village activists had a better level of social media literacy than older ones. According to the latest education, a higher education level was associated with greater social media literacy. As for the aspect of gender, income, and work experience, there were no notable differences in social media literacy. Therefore, strengthening social media literacy to support tourism promotion needs to be focused on millennials and highly educated tourism village activists.
Studi Komparasi Metode 3R (Reduce, Reuse, Recycle) Pada Pengolahan Sampah Di Indonesia Safitri, Hikmawati Fajri Devi; Sari, Yoana Puspita
Prosiding University Research Colloquium Proceeding of The 13th University Research Colloquium 2021: Mahasiswa (Student Paper)
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Konsep pengelolaan sampah 3 R (Reduce, Reuse, Recycle)adalah program pengolahan sampah yang banyak digunakan diIndonesia. Sayangnya belum banyak penelitian yangmenganalisis kelebihan dan kekurangan dari program tersebut. Tujuan dari artikel ini adalah untuk menganalisis kelebihan dankekurangan terkait pengolahan sampah dengan konsep 3 R(Reduce, Reuse, Recycle) yang dilakukan oleh penelitiansebelumnya. Metode yang digunakan adalah studi komparasiyakni membandingkan 10 artikel, dengan rentang tahun 20172021.Darihasilanalisisyangdidapatdapatdisimpulkanbahwa dari 10 artikel yang telah di analisis diketahui pengelolaansampah di Indonesia sudah di upayakan, sumber daya manusiayang bagus namun terkendala dengan keikutsertaan masyarakatyang cenderung masih lemah.
Tourism Branding Strategy In The Era Of The Covid-19 Pandemic (Sebangkong Valley Swimming Pool Tour, Tempursari Village Candimulyo Magelang) Safitri, Hikmawati Fajri Devi; Sari, Yoana Puspita
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang MIPA dan SOSHUM
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Tourism is one of the sectors affected by the COVID-19 pandemic. The Sebangkong ValleySwimming Pool Tour is one of the regional tours under the Village Owned Enterprise(BUMDES) which is also affected by the pandemic. Several problems that continue to arisewithout resolution have resulted in this tour having to be closed for an undetermined timelimit. The method used by the researcher is interviews, observation and documentation.Interviews were conducted in-depth with open-ended questions. Observations were madethrough direct (field) observations and observations of digital media such as websites andInstagram. From the results obtained, it can be concluded that the manager of theSebangkong Valley Swimming Pool for conducting tourism in the pandemic era requireslearning or training related to understanding village tourism, approaches anddevelopment of community-based tourism (CBT), strengthening management of villagetourism managers or human resources, briefing and formation of awareness groups.tourism (Pokdarwis), utilization of the allocation of funds to build village tourism, anddigital tourism promotion training with social media.
Analysis of the Contents of the Cleanliness Campaign in the Kompas TV article “Blitar Police Car Turned into a Mask Waste Bank” Sari, Yoana Puspita; Savitri, Hikmawati Fadjri Devi
Prosiding University Research Colloquium Proceeding of The 14th University Research Colloquium 2021: Bidang MIPA dan SOSHUM
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

The The COVID-19 pandemic requires people to comply with health protocols, one of whichis wearing a mask. The use of masks is part of a comprehensive series of prevention andcontrol measures that can limit the spread of the virus. The increasing amount of maskwaste and the absence of waste management have a negative impact on environmentalhygiene and health. Seeing this case, it is necessary to carry out a mask waste managementcampaign. The purpose of this study was to analyze the contents of the hygiene campaignin the Kompas TV article "Blitar Police Car Turned into a Mask Waste Bank". This studyuses a qualitative content analysis method. Data collection techniques through primarydata collection from literature studies through journals, articles, and news. The dataanalysis technique used content analysis techniques. The results of the study are in theform of content analysis on the contents of the Kompas TV article cleanliness campaign"Blitar Police Car Turned into a Mask Waste Bank", in the form of different sentenceelements in it. This is a hygiene campaign that is being pursued as an effort to reduce theamount of APD waste, especially masks that are scattered and thrown away carelessly..