Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal CHANNEL: Jurnal Komunikasi
Widodo, Rudianto
Unknown Affiliation
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategic Public Relations Communication in Higher Education: The Case of Raden Fatah State Islamic University Palembang Widodo, Rudianto
CHANNEL: Jurnal Komunikasi Vol. 12 No. 1 (2024): CHANNEL: Jurnal Komunikasi 24th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v12i1.648

Abstract

This study examines Raden Fatah State Islamic University Palembang's public relations (PR) communication strategies in establishing relationships with press agencies. The research highlights the challenges and opportunities faced by the university's PR department in navigating the rapidly evolving digital landscape. Utilizing a qualitative approach and case study methodology, the study explores the university's cooperative efforts with mass media outlets, focusing on internal and external stakeholders. Key findings indicate that effective PR strategies involve strategic communication, media engagement, and proactive crisis management. The study also identifies inhibiting factors, such as interest conflicts and coordination issues, alongside supportive factors like robust Information and Communication Technology (ICT) infrastructure and collaborative media partnerships. These insights provide a comprehensive understanding of the PR practices at Raden Fatah State Islamic University and offer actionable recommendations for enhancing institutional communication strategies.
Co-Authors