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All Journal Journal of Society and Development CHANNEL: Jurnal Komunikasi
Widodo, Rudianto
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Strategic Public Relations Communication in Higher Education: The Case of Raden Fatah State Islamic University Palembang Widodo, Rudianto
CHANNEL: Jurnal Komunikasi Vol. 12 No. 1 (2024): CHANNEL: Jurnal Komunikasi 24th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v12i1.648

Abstract

This study examines Raden Fatah State Islamic University Palembang's public relations (PR) communication strategies in establishing relationships with press agencies. The research highlights the challenges and opportunities faced by the university's PR department in navigating the rapidly evolving digital landscape. Utilizing a qualitative approach and case study methodology, the study explores the university's cooperative efforts with mass media outlets, focusing on internal and external stakeholders. Key findings indicate that effective PR strategies involve strategic communication, media engagement, and proactive crisis management. The study also identifies inhibiting factors, such as interest conflicts and coordination issues, alongside supportive factors like robust Information and Communication Technology (ICT) infrastructure and collaborative media partnerships. These insights provide a comprehensive understanding of the PR practices at Raden Fatah State Islamic University and offer actionable recommendations for enhancing institutional communication strategies.
Beyond Domination and Deliberation: A Foucault-Habermas Synthesis on Power, Discourse, and Critical Communication in the Digital Public Sphere: Melampaui Dominasi dan Musyawarah: Sintesis Foucault-Habermas tentang Kekuasaan, Wacana, dan Komunikasi Kritis di Ranah Publik Digital Widodo, Rudianto
jsd: Journal of Society and Development Vol 6 No 1 (2026)
Publisher : CV. Media Publikasi Profesional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57032/jsd.v6i1.354

Abstract

This article aims to analyze the relationship between communication, power, and discourse through a critical synthesis of the thought of Michel Foucault and Jürgen Habermas within the framework of critical communication theory. This study is motivated by the strengthening of communication distortions in the digital public space, when discourse is not only a means of exchanging meanings, but also a mechanism for the production of truth, normalization, opinion formation, and legitimacy of power. This study uses a qualitative approach with a critical literature review design. The research data is sourced from the primary works of Foucault and Habermas as well as supporting academic literature on critical communication theory, digital media, algorithms, public space, and surveillance capitalism. The analysis is carried out thematically-critically through the identification of key concepts, categorization of themes, comparison of Foucault-Habermas thought, and the preparation of conceptual synthesis. The findings of the study show that discourse works as a mechanism of production of a truth regime that determines what is considered legitimate, normal, and acceptable in the public sphere. In addition, modern communication is distorted when communicative actions are replaced by strategic actions controlled by political, economic, bureaucratic, media, and algorithmic interests of digital platforms. The Foucault-Habermas synthesis shows that critical communication is a dual arena: on the one hand it can be an instrument of domination, but on the other hand it can be a space of emancipation through reflective consciousness, the production of counter-discourse, and the expansion of deliberative public space. The originality of this article lies in the offer of a Foucault-Habermas conceptual synthesis to understand the dominance, distortion, and emancipation of communication in digital public spaces, especially in the context of Indonesian society
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