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All Journal Jurnal Masyarakat Merdeka (JMM) Alkasb: Journal of Islamic Economics
Rahman, Muktir
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Economics, Econometrics & Finance Other

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Revitalisasi Ekonomi Lokal Berbasis Aset Melalui E-Marketing: Pemberdayaan Komunitas Industri Kayu Desa Karduluk Rahman, Muktir
JMM - Jurnal Masyarakat Merdeka Vol 8, No 1 (2025): MEI
Publisher : Universitas Merdeka Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51213/jmm.v8i1.175

Abstract

F Pandemi COVID-19 telah memberikan dampak signifikan terhadap sektor ekonomi lokal, termasuk industri ukiran kayu di Desa Karduluk, Kecamatan Pragaan, Kabupaten Sumenep. Pelaku usaha kecil di desa ini mengalami penurunan produksi dan kesulitan dalam pemasaran karena keterbatasan literasi digital. Program pengabdian kepada masyarakat ini bertujuan untuk merevitalisasi ekonomi lokal melalui penguatan strategi e-marketing berbasis potensi dan aset komunitas. Metode yang digunakan adalah Participatory Action Research (PAR) dengan pendekatan Asset-Based Community Development (ABCD), yang melibatkan masyarakat secara aktif dalam pemetaan asset melalui kegiatan focus group discussion (FGD), pelatihan kewirausahaan, dan pelatihan pemasaran digital termasuk pembuatan akun marketplace. Hasil kegiatan menunjukkan peningkatan kapasitas pelaku usaha dalam memanfaatkan marketplace seperti Shopee, serta kemampuan dasar dalam fotografi produk, analisis laba-rugi, dan strategi pengemasan. Selain itu, pendampingan yang dilakukan secara intensif menghasilkan perubahan perilaku usaha menuju pemasaran digital yang lebih terstruktur dan profesional. Program ini membuktikan bahwa pemberdayaan berbasis aset lokal dapat mendorong kemandirian ekonomi komunitas desa di era pasca-pandemi.
Peran Digital Marketing dan Digital Fundraising dalam Peningkatan Minat Masyarakat Membayar Zakat, Infak, dan Sedekah di Baznas Kabupaten Sumenep Maisiyah; Rahman, Muktir
Alkasb: Journal of Islamic Economics Vol. 1 No. 1 (2022)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v1i1.162

Abstract

BAZNAS as zakat manager made a new breakthrough in the zakat program by utilizing digital technology, namely digital marketing and digital fundraising which can be done online. The purpose of this study was to analyze the role of digital marketing and digital fundraising in increasing public interest in paying zakat at BAZNAS Sumenep Regency. This research approach uses a qualitative approach, which aims to describe in detail certain phenomena and then analyze them so as to produce descriptive data in the form of written or spoken words from the people or observed behavior. Sources of data used are primary data and secondary data. Data collection techniques are through observation, interviews, and documentation. The data analysis technique used descriptive qualitative analysis. The result of this study is that the digitization of zakat acts as a digital collection and zakat method that makes it easier for BAZNAS Sumenep and Muzakki to save time and costs. In addition, digitalization can facilitate the collection of zakat funds to be more transparent, effective, and efficient. For the implementation of digitization at BAZNAS Sumenep, namely through bank transfers, websites, QR code scans, and social media (Facebook, WhatsApp, and Instagram). The benefits of the Sumenep BAZNAS digitization system are still not felt by the public. This is due to the lack of socialization and promotion carried out by BAZNAS Sumenep to the public regarding the digital system, in addition to the public not having the desire or interest to pay zakat digitally.
Co-Authors Maisiyah