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Arvian, Muhammad Firman Vinsya
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Economics, Econometrics & Finance

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Pengaruh E-Service Quality, Presepsi Harga Dan Digital Promotion Terhadap Loyalitas Pelanggan (Studi Pada Pelanggan Jasa Transportasi Online Gojek di Malang) Arvian, Muhammad Firman Vinsya; Slamet, Afi Rachmat; Rahman, Fahrurrozi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This research aims to test and explain the influence of e-service quality, price perception and digital promotion on customer loyalty. This type of research is explanatory research. The data analysis method used is multiple linear regression analysis. The sampling technique used the Maholtra formula with a sample size of 80 respondents. To solve problems in research using SPSS assistance. The results of this research are the variables e-service quality, price perception and digital promotion on customer loyalty simultaneously and partially. Keywords: E Service Quality Price Perception, Digital Promotion and Customer Loyalty
Co-Authors Afi Rachmat Slamet Fahrurrozi Rahman