E-JRM
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01

Pengaruh E-Service Quality, Presepsi Harga Dan Digital Promotion Terhadap Loyalitas Pelanggan (Studi Pada Pelanggan Jasa Transportasi Online Gojek di Malang)

Arvian, Muhammad Firman Vinsya (Unknown)
Slamet, Afi Rachmat (Unknown)
Rahman, Fahrurrozi (Unknown)

Article Info

Publish Date
08 Jul 2025

Abstract

Abstract This research aims to test and explain the influence of e-service quality, price perception and digital promotion on customer loyalty. This type of research is explanatory research. The data analysis method used is multiple linear regression analysis. The sampling technique used the Maholtra formula with a sample size of 80 respondents. To solve problems in research using SPSS assistance. The results of this research are the variables e-service quality, price perception and digital promotion on customer loyalty simultaneously and partially. Keywords: E Service Quality Price Perception, Digital Promotion and Customer Loyalty

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Journal Info
E-JRM
Website

Abbrev

jrm

Publisher

Universitas Islam Malang

Subject

Economics, Econometrics & Finance

Description

E-JRM : Elektronik Jurnal Riset Manajemen merupakan salah satu jurnal publikasi ilmiah yang diterbitkan oleh Fakultas Ekonomi Dan Bisnis , Universitas Islam Malang dengan nomor ISSN 2302-6200 yang memiliki fokus keilmuan pada bidang Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya ...