Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JURNAL DINAMIKA MANAJEMEN DAN BISNIS
Asmoro, Indriani Putri
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Satisfaction with Packaging and Price to Purchase Decision and Repurchase Intention Asmoro, Indriani Putri; Tuti, Meylani
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 6 No. 1 (2023): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.06.1.5

Abstract

Customers use their purchasing decision as a barometer when choosing items and as a catalyst for further purchases. This study set out to determine how packaging and pricing satisfaction affected consumers' decisions to buy and their willingness to do so again. With the use of smart PLS, this study analyzes structural equation models. 184 respondents were shoppers who made purchases in December 2022, as determined by the incidental sampling approach. The findings indicate that price satisfaction affects both the choice to buy and the desire to buy again. However, the packaging only influences the choice to buy and does not influence the urge to make more purchases. and the urge to make another buy is influenced by the outcome of the purchasing choice
Co-Authors Tuti, Meylani