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All Journal Heritage of Nusantara: International Journal of Religious Literature and Heritage RUBINSTEIN
Harianto, Jeni
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The 12-Year Kwan Im Hud Couw Procession: Cultural Heritage, Community Identity, and the Dynamics of Multiculturalism in Tangerang Harianto, Jeni; Lianah; Paulina Simamora, Riris; Adrallisman
Heritage of Nusantara: International Journal of Religious Literature and Heritage Vol. 14 No. 1 (2025): HERITAGE OF NUSANTARA
Publisher : Center for Research and Development of Religious Literature and Heritage

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31291/hn.v14i1.823

Abstract

This study examines the historical, spiritual, and social dimensions of the Kwan Im Hud Couw Procession at Boen Tek Bio Temple ritual, exploring how it has endured and adapted to modernization while preserving its essence. Employing a qualitative ethnographic approach, this research integrates participatory observation, in-depth interviews and document analysis to provide a comprehensive understanding of the procession’s evolving role. Findings of this study reveal that the ritual plays a crucial role in preserving community identity and reinforcing social solidarity. While maintaining its traditional structure, the procession has become increasingly inclusive, fostering broader participation from diverse communities. This study underscores that intangible cultural heritage can persist through community-driven innovations without compromising its traditional roots, offering valuable insights for cultural preservation policies and social integration in multicultural societies.
Pengaruh Keautentikan Budaya yang Dipersepsikan, Kredibilitas Kreator, dan Relevansi Budaya terhadap Keterlibatan Audiens dengan Konten Warisan Budaya Digital Wardiana, Suryadi; Harianto, Jeni
RUBINSTEIN Vol. 2 No. 2 (2024): RUBINSTEIN (juRnal mUltidisiplin BIsNis Sains TEknologI & humaNiora)
Publisher : LP3kM Buddhi Dharma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/rubin.v2i2.4843

Abstract

Penelitian ini menganalisis pengaruh perceived cultural authenticity, creator credibility, dan perceived cultural relevance terhadap audience engagement pada konten warisan budaya digital. Penelitian menggunakan pendekatan kuantitatif eksplanatori dengan survei cross-sectional terhadap 300 pengguna aktif media sosial yang pernah mengakses konten warisan budaya Indonesia. Data dianalisis menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil pengujian menunjukkan bahwa model pengukuran memenuhi kriteria reliabilitas, validitas konvergen, dan validitas diskriminan. Model struktural mampu menjelaskan 68,4% variasi audience engagement serta memiliki relevansi prediktif yang memadai dengan nilai Q² sebesar 0,452. Perceived cultural authenticity berpengaruh positif dan signifikan terhadap audience engagement (β=0,286; p<0,001), demikian pula creator credibility (β=0,214; p<0,001) dan perceived cultural relevance (β=0,421; p<0,001). Perceived cultural relevance merupakan prediktor terkuat. Temuan ini menegaskan pentingnya penyajian konten warisan budaya yang autentik, kredibel, relevan, serta terhubung dengan identitas dan pengalaman kontemporer audiens. Implikasinya, kreator dan lembaga budaya perlu mengembangkan strategi komunikasi yang informatif, partisipatif, kontekstual, dan bertanggung jawab.
Co-Authors Adrallisman Lianah Paulina Simamora, Riris Suryadi Wardiana