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All Journal Publish : Basic and Applied Research Publication on Communications International Journal of Environmental Communication (ENVICOMM)
Puspitasari, Erliyana Ine
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Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Komunikasi Akun Instagram @temanbaik.rachelvennya dalam Kampanye Sosial “Celengan Teman Baik” Puspitasari, Erliyana Ine; Farhany Abdillah; Chelsea Verro Juvenia Triyanto
Publish: Basic and Applied Research Publication on Communications Vol. 4 No. 1 (2025)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/fkwwaq61

Abstract

Media sosial dengan segala kelebihannya dapat membantu dalam proses kampanye perubahan sosial melalui komunikasi pemasaran. Rachel Vennya berkolaborasi dengan kitabisa.com melalui akun Instagram @temanbaik.rachelvennya melakukan kampanye perubahan sosial yang bertujuan untuk meningkatkan kesadaran dan mendorong partisipasi masyarakat terhadap isu-isu penting seperti kemiskinan dan ketimpangan. Dalam penelitian ini menganalisis strategi komunikasi akun Instagram @temanbaik.rachelvennya dalam kampanye sosial "Celengan Teman Baik". Penelitian ini menggunakan pendekatan kualitatif dan observasi digital karena mengeksplorasi elemen-elemen komunikasi berdasarkan model Lasswell, yaitu siapa (komunikator), apa yang disampaikan (pesan), melalui saluran apa (media), kepada siapa (komunikan), dan dengan efek apa (hasil). Hasil menunjukkan bahwa Rachel Vennya memanfaatkan narasi personal, daya tarik emosional, keaslian, dan transparansi sebagai strategi utama dalam menarik audiens, meningkatkan kepercayaan, dan menggerakkan donasi melalui platform kitabisa.com. Kampanye ini berkontribusi pada Tujuan Pembangunan Berkelanjutan (SDGs), terutama SDG 1 (Tanpa Kemiskinan) dan SDG 10 (Mengurangi Ketimpangan). Strategi ini berhasil memobilisasi audiens melalui penggunaan fitur interaktif Instagram seperti unggahan visual, cerita, dan video yang menggugah empati. Penelitian ini menyoroti pentingnya kolaborasi antara influencer dan media sosial dalam menggerakkan perubahan sosial. Studi lanjutan disarankan untuk mengeksplorasi platform digital lain seperti TikTok dan YouTube, serta mempertimbangkan berbagai faktor tambahan seperti algoritma platform yang dapat memengaruhi keberhasilan kampanye sosial berbasis media sosial.
Crisis Communication in Journalism in Digital Daily Media: Renewable Energy Issues in Coverage Ahead of Indonesia's 2024 Elections Puspitasari, Erliyana Ine; Nurdin Kosasih; Anna Agustina
International Journal of Environmental Communication (ENVICOMM) Vol. 2 No. 2 (2024)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v2i2.8245

Abstract

Environmental issues that are already on the discussion of rising sea levels and centimeters of land sinking per year, show the many things that must be done by all stakeholders to reduce the environmental problems that result from these issues. The importance of collective action by all stakeholders to reduce the negative impacts that arise. One issue that has high relevance in contributing solutions is the growing use of renewable energy. Renewable energy can be obtained from a variety of natural resources such as sun, water, wind, and geothermal that we can feel the existence of everyday in Indonesia. This context sparked the study of renewable energy issues in the coverage ahead of the 2024 Election, to identify whether the media in Indonesia has a media agenda to carry out crisis communication on the issue of renewable energy when the events of the presidential candidate debate on environmental issues are conveyed to the Indonesian people? The concept of Agenda setting became a reference in analyzing the news that appeared in several digital daily national media in Indonesia on the date of the debate related to renewable energy issues as one of the solutions to climate change, especially in Indonesia. A content analysis was conducted on the text that appeared in the news in Indonesian digital media on the date when the presidential debate related to environmental topics was held, the day before and the day after. The results showed that the media framed these issues with various approaches, ranging from negative, neutral, to positive framing. By highlighting environmental issues in the news surrounding the vice president debate, the media showed concern over the lack of substantial discussion from the candidates on these strategic issues.
Co-Authors ANNA AGUSTINA Chelsea Verro Juvenia Triyanto Farhany Abdillah Nurdin Kosasih