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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian International Journal of Environmental Communication (ENVICOMM)
ANNA AGUSTINA
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Karakteristik Individu, Perilaku Komunikasi dan Penggunaan Jenis Media dengan Pemahaman Petani Tentang Kredit Ketahanan Pangan (Kasus Kelompok Tani di Kabupaten Tanggamus, Provinsi Lampung) Anna Agustina
SOCA: Jurnal Sosial Ekonomi Pertanian Vol. 11, No. 1 Juli 2011
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (10088.768 KB)

Abstract

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News Content Analysis of Sustainable Development Goals (SDGSs) Coverage at PT Astra International Tbk from a Media Relations Perspective Jihan Aqilah Febianty; Azmawati, Azwan Asman; Anna Agustina; Sudarto
International Journal of Environmental Communication (ENVICOMM) Vol. 1 No. 2 (2023)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v1i2.6066

Abstract

This study was conducted on the basis that a company's media relations ideally maintain good communication with the media. The SDGs that the company does are important things that the company needs to convey to the media. The purpose of this study is to identify what SDGs messages are covered by media in Indonesia. Indonesia became one of the countries that contributed and committed to the implementation of the SDGs program, which included private parties that became the focus of research through the SDGs coverage conducted by PT Astra International Tbk which always involved the role of the media. The concepts used in this study were those proposed by Cangara, namely communication strategies with 3 main dimensions, planning, implementation and evaluation and completeness of news content with 5W1H main dimensions. This study used a qualitative approach with content analysis methods. The results of this study suggest that the media tends to be incompletely reporting activities about SDGs. Only 28% of news corresponds to the concept of communication strategy and only 27% of news corresponds to the concept of completeness of news content. For the media involved in the coverage of SDGs activities carried out by PT Astra International Tbk, it must be complete in news writing consisting of planning, implementation, evaluation, and complete with 5W1H. If incomplete, it is feared that it can have an impact on the appearance of public perceptions that are not intact in understanding SDGs' activities. Media relations companies should be careful in choosing media with high credibility. Comprehensive media is one of the most credible media for the company. This study has the limitation of using only a qualitative approach, it is hoped that subsequent studies will use a quantitative approach with regard to the elements present in this study.
The Relationship between the Effectiveness of the #KerenTanpaNyampah Social Marketing Campaign and Green Brand Image Among @Thebodyshopindo.impact Instagram Followers Wulandari, Arifah Aprilia; Anna Agustina; Mahmood, Zubair
International Journal of Environmental Communication (ENVICOMM) Vol. 2 No. 1 (2024)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v2i1.6977

Abstract

The social marketing campaign aims to achieve a social goal, one of which is an environmental issue. As known, the accumulation of waste is due to excessive use of plastic, leading to an increasing waste presence each year. In response, The Body Shop Indonesia endeavors to address this by strengthening its commitment to environmental issues through the #KerenTanpaNyampah campaign. The Body Shop utilizes Instagram as a platform to disseminate its social marketing campaign message. The campaign aims to foster a green brand image for The Body Shop in the eyes of its audience. The objective of this study is to examine the Relationship between the Effectiveness of the #KerenTanpaNyampah Social Marketing Campaign and Green Brand Image. This research adopts a positivist paradigm with a quantitative approach, conducted by distributing online questionnaires via direct messages to 376 followers of the @thebodyshopindo.impact Instagram account. The findings indicate a strong correlation between Variable X (Effectiveness of the Social Marketing Campaign) and Variable Y (Green Brand Image). Therefore, it can be concluded that the Effectiveness of the Social Marketing Campaign significantly and positively influences Green Brand Image.
Crisis Communication in Journalism in Digital Daily Media: Renewable Energy Issues in Coverage Ahead of Indonesia's 2024 Elections Puspitasari, Erliyana Ine; Nurdin Kosasih; Anna Agustina
International Journal of Environmental Communication (ENVICOMM) Vol. 2 No. 2 (2024)
Publisher : Faculty of Communication Science | Universitas Pancasila Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/envicomm .v2i2.8245

Abstract

Environmental issues that are already on the discussion of rising sea levels and centimeters of land sinking per year, show the many things that must be done by all stakeholders to reduce the environmental problems that result from these issues. The importance of collective action by all stakeholders to reduce the negative impacts that arise. One issue that has high relevance in contributing solutions is the growing use of renewable energy. Renewable energy can be obtained from a variety of natural resources such as sun, water, wind, and geothermal that we can feel the existence of everyday in Indonesia. This context sparked the study of renewable energy issues in the coverage ahead of the 2024 Election, to identify whether the media in Indonesia has a media agenda to carry out crisis communication on the issue of renewable energy when the events of the presidential candidate debate on environmental issues are conveyed to the Indonesian people? The concept of Agenda setting became a reference in analyzing the news that appeared in several digital daily national media in Indonesia on the date of the debate related to renewable energy issues as one of the solutions to climate change, especially in Indonesia. A content analysis was conducted on the text that appeared in the news in Indonesian digital media on the date when the presidential debate related to environmental topics was held, the day before and the day after. The results showed that the media framed these issues with various approaches, ranging from negative, neutral, to positive framing. By highlighting environmental issues in the news surrounding the vice president debate, the media showed concern over the lack of substantial discussion from the candidates on these strategic issues.
Co-Authors Azmawati, Azwan Asman Jihan Aqilah Febianty Mahmood, Zubair Nurdin Kosasih Puspitasari, Erliyana Ine Sudarto Wulandari, Arifah Aprilia