Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN)
Rarin, Faizal Maulidhany
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Product Innovation And Service Quality On Customer Loyalty. Mediation : Customer Satisfaction (Case Study On Kopi Kenangan Customers Banjarbaru) Diany, Adista Anjar; Rarin, Faizal Maulidhany
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 03 (2025): Vol. 5 No. 03 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i03.1459

Abstract

This research investigates the influence of product innovation and service quality on customer loyalty, with customer satisfaction serving as a mediating variable. Focusing on customers of Kopi Kenangan in Banjarbaru, the study employs a quantitative approach using a survey method. A total of 162 respondents participated, and data were gathered through structured questionnaires. The analysis was conducted using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) method via SmartPLS software. The findings reveal that both product innovation and service quality significantly and positively impact customer satisfaction and customer loyalty. Furthermore, customer satisfaction significantly contributes to customer loyalty. It also partially mediates the relationship between service quality and loyalty. Although product innovation positively affects loyalty through customer satisfaction, this indirect effect is not statistically significant
Co-Authors Diany, Adista Anjar