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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Khalisah, Najmi
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Library & Information Science

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Proses Produksi Video Instagram Reels untuk Diseminasi Informasi Pemerintah: Studi Kasus @Diskominfobdg Khalisah, Najmi; Suparman; Soelistiyowaty, Rr. Renny
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 2 (2025): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jimik.v6i2.1420

Abstract

This study aims to describe the Instagram Reels video production process by the Bandung City Communication and Informatics Agency (@diskominfobdg) in disseminating government information to the public. Using a descriptive qualitative approach, this study identified the production stages consisting of pre-production, production, and post-production. Data were obtained through in-depth interviews with three key informants directly involved in production, as well as observation and documentation during the period from January to May 2025. This study also revealed the obstacles faced by the production team and the efforts made to overcome these challenges. The results showed that each stage of production reflects the function of mass media according to Denis McQuail's theory, namely information, correlation, entertainment, and mobilization. The pre-production stage involves analyzing current issues, determining relevant topics, and compiling an interesting script. During production, visual aesthetics and technical aspects are considered to create interesting and informative content. Post-production focuses on editing, music selection, and scriptwriting to enhance the impact of the video. The Bandung Diskominfo team faced technical and human resource constraints, but managed to overcome them through collaborative strategies, efficient editing tools, and simplifying complex information. This study provides insight into the government's communication strategy in utilizing social media, especially Instagram Reels, as an effective and engaging means of disseminating information to the public while facing various challenges in the production process.
Strategi Branding Instagram dalam Membangun Citra Perusahaan: Studi Kasus pada @Pupukkujang Khalisah, Najmi; Priatna, Wahyu Budi
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i2.5850

Abstract

This research analyzes the implementation of PT Pupuk Kujang's Instagram branding strategy. The study focuses on understanding the role of the digital branding strategy in shaping and strengthening the Corporate Image, which is assessed through the creation of positive Brand Awareness and Brand Association based on Aaker's Brand Equity theory. Employing a descriptive qualitative approach, data were obtained through semi-structured interviews with two key informants from September to November. The findings indicate that PT Pupuk Kujang implements a planned communication strategy through a monthly Creative Content Plan (CCP). The division of content pillars Kujang Pedia (for education), Kujang News (for credibility), and CSR content (for social responsibility) proved crucial. This content structure is effective in reinforcing the company's image as an educational, credible, and socially responsible entity in the eyes of the digital public. This strategy successfully enhances the company's brand equity. Pupuk Kujang is advised to maintain the consistency of CSR content for emotional closeness and to optimize Instagram's interactive features for more effective two-way communication.
Co-Authors Soelistiyowaty, Rr. Renny Suparman Wahyu Budi Priatna