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All Journal Jurnal Akademik Pengabdian Masyarakat
Siti Suhana
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Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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PELATIHAN PENINGKATAN PENJUALAN TENUN SEBAGAI KOMODITAS UTAMA DESA SEBAUK MELALUI PEMASARAN DIGITAL SYARIAH Dewi Oktayani; Siti Suhana; Zakiatul Munawarah; Shinta Juliani; Salmilah Salmilah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i4.5141

Abstract

This Community Service program aimed to enhance the sales of woven fabrics (tenun) as the primary commodity in Sebauk Village through the implementation of sharia-based digital marketing. The approach applied was the ABCD (Asset-Based Community Development) method, emphasizing the development of local community assets. The results showed that training and assistance in sharia-compliant digital marketing significantly improved the artisans’ knowledge and skills in online marketing. By utilizing Islamic value-based digital platforms, Sebauk woven products successfully reached wider markets. The program had a positive impact on the local economy and contributed to the preservation of cultural heritage.
Co-Authors Dewi oktayani Salmilah Salmilah Shinta Juliani Zakiatul Munawarah