PELATIHAN PENINGKATAN PENJUALAN TENUN SEBAGAI KOMODITAS UTAMA DESA SEBAUK MELALUI PEMASARAN DIGITAL SYARIAH

Dewi Oktayani
Siti Suhana
Zakiatul Munawarah
Shinta Juliani
Salmilah Salmilah

Jurnal Akademik Pengabdian Masyarakat
Vol. 3 No. 4 (2025): Juli

This Community Service program aimed to enhance the sales of woven fabrics (tenun) as the primary commodity in Sebauk Village through the implementation of sharia-based digital marketing. The approach applied was the ABCD (Asset-Based Community Development) method, emphasizing the development of local community assets. The results showed that training and assistance in sharia-compliant digital marketing significantly improved the artisans’ knowledge and skills in online marketing. By utilizing Islamic value-based digital platforms, Sebauk woven products successfully reached wider markets. The program had a positive impact on the local economy and contributed to the preservation of cultural heritage.