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The Role of Risk Management in Minimizing Delayed Payment of Receivables at PT Alam Mulya Adinda Puspita Sari; Sri Trisnaningsih
International Journal of Economics and Management Sciences Vol. 2 No. 3 (2025): Agustus : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i3.838

Abstract

Late payment of accounts receivable is a serious challenge that can disrupt the stability of the company's cash flow and financial performance. This study aims to evaluate the role of risk management in minimizing late payment of accounts receivable at PT Alam Mulya, a logistics company in Surabaya. The research method used is descriptive qualitative with a case study approach, through direct observation, interviews, and documentation during the five-month internship period. The results showed that the company has implemented risk management principles, such as customer identification, setting credit limits, monitoring maturity, and implementing active collection. However, the implementation has not been thorough and consistent, especially in the aspects of using digital systems, documenting credit policies, and applying sanctions for late payments. It was also found that decision interventions based on personal relationships hindered the effectiveness of risk control. This study recommends the implementation of an integrated digital system, the establishment of a written credit policy, and staff training related to risk management and collection. By strengthening comprehensive risk management, the company is expected to improve the efficiency of receivables management and maintain optimal cash flow sustainability.
Anteseden Keputusan Konsumen dalam Membeli Produk Mi Instan Sehat dengan Brand Ambassador Artis Korea Adinda Puspita Sari; Usep Suhud; Daru Putri Kusumaningtyas; Rahmi Rahmi
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i4.5868

Abstract

This study aims to test the antecedents of consumer decisions in purchasing healthy instant noodle products with Korean artist brand ambassadors. Consisting of five variables used, namely product quality, price perception, brand ambassador, purchase intention, and purchase decision. The influence of product quality, price perception, and brand ambassador on purchase intention. As wel as testing the influence of product quality, price perception, and brand ambassador on purchase decisions. This research was conducted in the DKI Jakarta area. The approach used in this study is a quantitative approach using a survey method by distributing questionnaires online through social media. The population used in this study were consumers who knew and had consumed Mi Lemonilo products with NCT Dream as brand ambassador, domiciled in DKI Jakarta, and were at least 17 years old. This study used a purposive sampling technique, with a total sample of 215 respondents. The data analysis technique in this study used SEM (Structural Equation Modeling) with AMOS (Analysis of Moment Structure) software. The results showed that product quality and price perception had a positive and significant effect on purchase intention. However, brand ambassador did not have a significant effect on purchase intention. Furthermore, product quality and brand ambassador had a positive and significant effect on purchase decision. Meanwhile, price perception did not affect purchase decision. Purchase intention had a positive and significant effect on purchase decision.