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All Journal Asian Journal of Management Analytics
Saputra, Ricky Christian
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Decision Sciences, Operations Research & Management

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Journal : Asian Journal of Management Analytics

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The Influence of Perceived Price, Location and Service Quality on Customer Satisfaction at Kasmaran Pandu Raya Coffee Bogor Saputra, Ricky Christian; Vitaharsa, Leonardo Indra
Asian Journal of Management Analytics Vol. 2 No. 3 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i3.4945

Abstract

This study aims to examine the perceptions of price, location, and quality of service in Pandu Raya Bogor Kasmaran coffee. Researchers used quantitative research using surveys with purposive samples and a population of 100 respondents. The data used is collected directly from each respondent with qualifications for more than two arrivals. Perception of price, location, and service quality Together produce a significant influence on customer satisfaction at Kopi Kasmaran Pandu Raya Bogor.
Co-Authors Vitaharsa, Leonardo Indra