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All Journal Majalah Ilmiah METHODA MANAGER: Journal of Management and Administration Science
Sarah Bhiba
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health

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MARKETING STRATEGY: INCREASE SALES ON INDEPENDENT BUSINESS THROUGH DIGITAL MARKETING Darmawan; Sarah Bhiba
MANAGER: Journal of Management and Administration Science Vol. 1 No. 1 (2022): MANAGER: Journal of Management and Administration Science, August 2022
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (197.014 KB) | DOI: 10.58738/manager.v1i1.23

Abstract

In an effort to increase sales of good consumables such as perfume, it requires a strategy that is carried out by increasing advertising and promotion through digital marketing such as on social media Instagram which plays an important role in attracting the attention of consumers who currently buy more online. Strategies developed in increasing sales such as segmenting, targeting, positioning which in this important case is to maintain good relationships betweencustomers and sellers, in addition to the physical efficiency factor as a form of consequence that must be followed during the sales increase process takes place. SWOT analysis is needed to be able to see the business environment where the marketing mix plays an important role in overcoming the obstacles that occur. As a strategy in increasing sales of Consumables Good Premium Bekasi by segmenting, targeting, positioning, it can overcome obstacles where the advertisements displayed are less attractive to customers so that the choice of advertising and promotion designs must be made more as an option to communicate well with customers.
Strategi Pemasaran dalam Upaya Meningkatkan Usaha Mandiri Penjualan Parfum pada Parfum Premium Bekasi Sarah Bhiba; Ratih Wilis; Yusuf Setyadi
Majalah Ilmiah METHODA Vol. 15 No. 1 (2025): Majalah Ilmiah METHODA
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methoda.Vol15No1.pp31-37

Abstract

Marketing strategy requires a combination of understanding the market, creativity in promotion, attention to product quality standards, and responsiveness to market changes where marketing strategy is the main driver. Overcoming barriers to harnessing the power of digital marketing through social media such as Instagram with its online advertising can help with strong brand awareness where consumer satisfaction is the focus. Preferences and promotions are created to build attractive loyalty programs and retain existing consumers with special offers, discounts or limited-time promotions to encourage repeat purchases and create consumer loyalty for future marketing strategies. This study aims to analyze descriptively qualitatively the marketing strategies, constraints, and solutions used in increasing sales in perfume sales independent business products located in Parfum Premium Bekasi, Indonesia. Data collection techniques use structured interview techniques on active consumers and direct observation in the field of consumer behavior when shopping online. Data analysis using SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis techniques. The results showed that Parfum Premium Bekasi's independent business has been considered quite successful in sales growth, strengthening its position in the competitive perfume market, and providing a satisfying experience for customers, especially the use of online media in the form of Instagram which can increase sales. Obstacles include lack of product innovation and variety offered, changes in product or service quality, and economic changes that affect customer preferences. The solution to the problem is to understand customer preferences and market trends to increase buying interest through intensive monitoring of product quality and customer service.
Co-Authors Darmawan Ratih Wilis Yusuf Setyadi