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All Journal Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Journal Of Resource Management, Economics And Business (REMICS)
Evy Oktaviani Fauzi
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Humanities Economics, Econometrics & Finance Social Sciences

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THE ROLE OF ISLAMIC BANKING IN INCREASING THE POTENTIAL OF TRADITIONAL MARKETS REVIEWED FROM AN ISLAMIC PERSPECTIVE Bagas Taqwa; Evy Oktaviani Fauzi; Astuti
Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Vol 5 No 1 (2025): Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/surplus.v5i1.1080

Abstract

In the National Development carried out by the Indonesian Nation which is one way to achieve development goals to create community welfare based on the Constitution and the fifth principle of Pancasila. This study was conducted with the aim of understanding the role of banking in increasing the potential of traditional markets in an Islamic perspective. This study uses a descriptive method with a qualitative approach. The data source for this study uses primary data and secondary data. The data collection technique used is interviews. The results of this study are Based on interviews conducted by researchers with morning market actors in the Cirebon City Prosecutor's Office, especially traders who utilize banking financial services, there has been an increase in adequate results or income. With the increase in capital from bank loans, traders are able to increase the quantity of merchandise and types of goods traded. This shows that banking companies have a great contribution in increasing the potential of traditional markets in the Cirebon City Prosecutor's Office Morning Market
The Role of Employee Engagement in Enhancing Customer Experience in the Retail Sector Evy Oktaviani Fauzi
Journal Of Resource Management, Economics And Business Vol. 4 No. 2 (2025): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/remics.v4i2.175

Abstract

Purpose: This study aims to develop a conceptual model explaining how employee engagement influences customer experience (CX) in the retail industry, with service behavior serving as a mediating mechanism. It highlights the importance of frontline employees in shaping customer perceptions through their engagement and service behaviors. Research Methodology: The research adopts an integrative literature review approach, synthesizing theoretical and empirical studies from various disciplines. The study integrates the Service Profit Chain and Affective Events Theory to build the conceptual model. Results: The model suggests that emotionally engaged employees tend to exhibit proactive, empathetic, and responsive service behaviors, which, in turn, improve customer satisfaction and loyalty. The study proposes three theoretical propositions linking employee engagement to CX through service behavior. Limitations: The study is conceptual and relies on existing literature rather than empirical data. Future research is needed to validate the proposed model with quantitative studies or field experiments. The model also focuses primarily on frontline employees and does not address the role of back-office staff. Contribution: This research contributes to the theoretical understanding of the relationship between internal (employee engagement) and external (customer experience) factors in retail. It emphasizes the critical role of service behavior as a mediator and provides managerial implications for creating a human-centric retail strategy.
RETAIL GROWTH AND DIGITAL TRANSFORMATION FRAMEWORK: A STRATEGIC APPROACH FOR BUSINESS SUSTAINABILITY Evy Oktaviani Fauzi
Journal Of Resource Management, Economics And Business Vol. 5 No. 1 (2026): Journal Of Resource Management, Economics And Business (REMICS)
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose: The purpose of this study is to develop a comprehensive Retail Growth and Digital Transformation Framework that integrates multiple established business models to guide retail businesses in navigating growth, digital transformation, and customer satisfaction Research Methodology: This study utilizes a qualitative approach, synthesizing six business models: McKinsey’s 3 Horizons, BCG’s Growth Share Matrix, Bain & Company’s NPS, Deloitte’s Digital Maturity Model, Accenture’s Value Chain Analysis, and PwC’s SARAH Model. Tools and software used include Microsoft Excel, Tableau, and NVivo for data analysis, visualization, and qualitative synthesis. Results: The synthesis of these models into a unified framework provides a strategic tool for balancing short-term operational efficiency with long-term innovation, improving customer loyalty, and ensuring successful digital transformation. Limitations: This study assumes that retail businesses have varying levels of digital maturity. The framework’s applicability across all retail sectors and geographical regions requires further empirical validation. Contribution: This framework is valuable for retail leaders, strategic planners, and business consultants in industries such as retail management, digital transformation, and customer experience. It can aid in guiding retail businesses through complex challenges and technological advancements.
Co-Authors Astuti Bagas Taqwa