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THE PERCEPTION OF D3 HOSPITALITY STUDENTS AT STIEPARI SEMARANG ON THE IMPORTANCE OF ENGLISH PROFICIENCY IN HOTEL AND RESTAURANT CAREERS: A QUANTITATIVE STUDY Ade Prabowo, Bayu; Adhistyo Wijoyo, Tuwuh; Abdul Jabbar, Umar; Andriani Putri, Julian
Esteem Journal of English Education Study Programme Vol. 8 No. 2 (2025): Esteem Journal of English Education Study Programme
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/esteem.v8i2.18471

Abstract

This study examined the perceptions of D3 Hospitality students at STIEPARI Semarang regarding the importance of English proficiency for careers in the hotel and restaurant industries, as well as the factors influencing these views. A quantitative descriptive survey was conducted with 44 students using a 5-point Likert scale questionnaire covering four dimensions: awareness of English importance, self-assessed readiness, learning barriers, and institutional expectations. Data were analyzed using SPSS. Findings indicated that students generally perceived English as highly important (M = 3.86), particularly for guest communication and career advancement (M = 4.32). Speaking and listening skills were prioritized over reading and writing. However, students reported moderate confidence in their English abilities (M = 3.14), especially in understanding accents and speaking fluently. Major challenges included limited vocabulary and a lack of practice opportunities. Students with internship experience showed significantly higher perception scores (M = 4.15) compared to those without (M = 3.64), highlighting the value of practical exposure. The study suggests that hospitality education institutions should emphasize communicative approaches, incorporate industry-specific training, and provide early practical experiences to enhance students' readiness for the global hospitality sector.
THE PERCEPTION OF D3 HOSPITALITY STUDENTS AT STIEPARI SEMARANG ON THE IMPORTANCE OF ENGLISH PROFICIENCY IN HOTEL AND RESTAURANT CAREERS: A QUANTITATIVE STUDY Ade Prabowo, Bayu; Adhistyo Wijoyo, Tuwuh; Abdul Jabbar, Umar; Andriani Putri, Julian
Esteem Journal of English Education Study Programme Vol. 8 No. 2 (2025): Esteem Journal of English Education Study Programme
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/esteem.v8i2.18471

Abstract

This study examined the perceptions of D3 Hospitality students at STIEPARI Semarang regarding the importance of English proficiency for careers in the hotel and restaurant industries, as well as the factors influencing these views. A quantitative descriptive survey was conducted with 44 students using a 5-point Likert scale questionnaire covering four dimensions: awareness of English importance, self-assessed readiness, learning barriers, and institutional expectations. Data were analyzed using SPSS. Findings indicated that students generally perceived English as highly important (M = 3.86), particularly for guest communication and career advancement (M = 4.32). Speaking and listening skills were prioritized over reading and writing. However, students reported moderate confidence in their English abilities (M = 3.14), especially in understanding accents and speaking fluently. Major challenges included limited vocabulary and a lack of practice opportunities. Students with internship experience showed significantly higher perception scores (M = 4.15) compared to those without (M = 3.64), highlighting the value of practical exposure. The study suggests that hospitality education institutions should emphasize communicative approaches, incorporate industry-specific training, and provide early practical experiences to enhance students' readiness for the global hospitality sector.
Pengaruh Media Sosial dan Lingkungan Keluarga Terhadap Keputusan Investasi Mahasiswa Wau, Febi Nur Afni; Ade Prabowo, Bayu
JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol. 9 No. 2 (2026): JIMF (Jurnal Ilmiah Manajemen Forkamma)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/frkm.v9i2.56675

Abstract

This study examines the influence of social media and family environment on investment decisions of STIEPARI students in Bawen. Using a quantitative approach with multiple linear regression analysis on 85 respondents, this research reveals that both social media (β=0.259, p=0.004) and family environment (β=0.426, p=0.000) have positive and significant effects on investment decisions, both partially and simultaneously. Family environment demonstrates more dominant influence compared to social media, indicating that in Indonesia's collectivist culture, traditional family influence remains central even in the digital era. The model explains 85.5% of the variation in investment decisions (R²=0.855). These findings enrich behavioral finance literature by demonstrating a unique Indonesian pattern integrating modern social media influences with traditional family values. Practical implications emphasize the importance of holistic approaches in designing financial literacy programs involving both social media platforms and family participation.