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All Journal Esteem Journal of English Study Programme Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik)
Abdul Jabbar, Umar
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Education Social Sciences

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THE PERCEPTION OF D3 HOSPITALITY STUDENTS AT STIEPARI SEMARANG ON THE IMPORTANCE OF ENGLISH PROFICIENCY IN HOTEL AND RESTAURANT CAREERS: A QUANTITATIVE STUDY Ade Prabowo, Bayu; Adhistyo Wijoyo, Tuwuh; Abdul Jabbar, Umar; Andriani Putri, Julian
Esteem Journal of English Education Study Programme Vol. 8 No. 2 (2025): Esteem Journal of English Education Study Programme
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/esteem.v8i2.18471

Abstract

This study examined the perceptions of D3 Hospitality students at STIEPARI Semarang regarding the importance of English proficiency for careers in the hotel and restaurant industries, as well as the factors influencing these views. A quantitative descriptive survey was conducted with 44 students using a 5-point Likert scale questionnaire covering four dimensions: awareness of English importance, self-assessed readiness, learning barriers, and institutional expectations. Data were analyzed using SPSS. Findings indicated that students generally perceived English as highly important (M = 3.86), particularly for guest communication and career advancement (M = 4.32). Speaking and listening skills were prioritized over reading and writing. However, students reported moderate confidence in their English abilities (M = 3.14), especially in understanding accents and speaking fluently. Major challenges included limited vocabulary and a lack of practice opportunities. Students with internship experience showed significantly higher perception scores (M = 4.15) compared to those without (M = 3.64), highlighting the value of practical exposure. The study suggests that hospitality education institutions should emphasize communicative approaches, incorporate industry-specific training, and provide early practical experiences to enhance students' readiness for the global hospitality sector.
THE PERCEPTION OF D3 HOSPITALITY STUDENTS AT STIEPARI SEMARANG ON THE IMPORTANCE OF ENGLISH PROFICIENCY IN HOTEL AND RESTAURANT CAREERS: A QUANTITATIVE STUDY Ade Prabowo, Bayu; Adhistyo Wijoyo, Tuwuh; Abdul Jabbar, Umar; Andriani Putri, Julian
Esteem Journal of English Education Study Programme Vol. 8 No. 2 (2025): Esteem Journal of English Education Study Programme
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/esteem.v8i2.18471

Abstract

This study examined the perceptions of D3 Hospitality students at STIEPARI Semarang regarding the importance of English proficiency for careers in the hotel and restaurant industries, as well as the factors influencing these views. A quantitative descriptive survey was conducted with 44 students using a 5-point Likert scale questionnaire covering four dimensions: awareness of English importance, self-assessed readiness, learning barriers, and institutional expectations. Data were analyzed using SPSS. Findings indicated that students generally perceived English as highly important (M = 3.86), particularly for guest communication and career advancement (M = 4.32). Speaking and listening skills were prioritized over reading and writing. However, students reported moderate confidence in their English abilities (M = 3.14), especially in understanding accents and speaking fluently. Major challenges included limited vocabulary and a lack of practice opportunities. Students with internship experience showed significantly higher perception scores (M = 4.15) compared to those without (M = 3.64), highlighting the value of practical exposure. The study suggests that hospitality education institutions should emphasize communicative approaches, incorporate industry-specific training, and provide early practical experiences to enhance students' readiness for the global hospitality sector.
Adaptasi Cerdas: Hubungan Investasi Digital, Kualitas Layanan, dan Peningkatan Pendapatan Hotel Abdul Jabbar, Umar; Septa Intiar
Jurnal Riset Sosial Humaniora dan Pendidikan Vol. 4 No. 4 (2025): Desember: Jurnal Riset Sosial Humaniora dan Pendidikan
Publisher : LPPM Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/soshumdik.v4i4.3262

Abstract

The hospitality sector faces major challenges, including fierce competition, low occupancy rates, and high operating costs, especially post-COVID-19 pandemic. This article examines how adaptation strategies, particularly through digital investments, affect customer satisfaction and hotel occupancy rates. This study uses a mixed method approach, combining quantitative and qualitative methods. Qualitative data was collected through in-depth interviews with managers, staff, and guests at five hotels in Semarang, Indonesia, to identify key factors for successful adaptation. Qualitative data are analyzed using MAXQDA software. Quantitative data were analyzed by multiple regression. The results show that investment priorities are a key driver of successful adaptation, although supporting factors such as improved facilities, quality of service, and the involvement of all personnel. Quantitative findings show that hotel adaptation strategies significantly affect customer satisfaction (influence of 47.10%) and occupancy rate (influence of 38.40%). Digitalization enhances operational efficiency, allowing staff to focus on personal interactions. Technologies like AI-based recommendations and mobile check-in directly improve the overall guest experience, correlating with loyalty. The conclusion of the study is that strategic digital investments, improved service quality and active staff engagement, are key to improving customer satisfaction, optimizing occupancy rates, ultimately, driving hotel revenue growth in the post-pandemic era.
Co-Authors Ade Prabowo, Bayu Adhistyo Wijoyo, Tuwuh Andriani Putri, Julian Septa Intiar