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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Makkah: Journal Of Islamic Studies
Amrulloh, Afif
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Faktor-Faktor yang Mempengaruhi Keputusan Pembelian: (Studi Kasus pada WW Collection Pungging) Amrulloh, Afif; Hartono, Hartono; Hidayat, M. Syamsul
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.4221

Abstract

This study aims to examine and analyze the influence of Product Design, Product Quality, and Lifestyle on Purchase Decisions, with a case study at WW Collection in Pungging. A quantitative approach was employed, using surveys as the main data collection method. Questionnaires were distributed to respondents who had made at least one purchase, either through social media platforms or by visiting the store directly. The sampling technique used was purposive sampling, with a total of 385 respondents. Data analysis was conducted using SPSS software, applying the t-test to determine the effect of each variable on purchasing decisions. The results indicate that Product Design has a significant influence on purchase decisions. Likewise, Lifestyle also significantly affects consumers’ purchasing decisions. Additionally, Product Quality shows a positive and significant impact on purchase behavior. Simultaneously, all three variables: Product Design, Product Quality, and Lifestyle exert a meaningful influence on consumer purchasing decisions at WW Collection. These findings suggest that these factors play a crucial role in shaping consumer behavior and should be a key focus in WW Collection’s marketing strategies. By understanding and aligning with consumer preferences and lifestyles, the company can enhance its product appeal and customer satisfaction. Consequently, WW Collection is encouraged to maintain and improve these influencing factors to sustain competitiveness and drive consumer loyalty.
INTEGRASI ILMU LUGHAH DAN FIQIH LUGHAH: ANALISIS EPISTEMOLOGIS DALAM KAJIAN BAHASA ARAB KONTEMPORER Nissa, Hayatun; El-Fatony, Dika Syam; Amrulloh, Afif
Makkah: Journal Of Islamic Studies Vol. 1 No. 4 (2025): Desember
Publisher : Makkah: Journal Of Islamic Studies

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Abstract

This article aims to examine in depth the concepts of ‘Ilm al-Lughah (Arabic Linguistics) and Fiqh al-Lughah (Philosophy of Language) as two important disciplines in Arabic language studies. ‘Ilm al-Lughah focuses on the linguistic study of Arabic from the aspects of phonology, morphology, syntax, to semantics. In contrast, Fiqh al-Lughah emphasizes the philosophical aspects of language, vocabulary development, and the relationship between language and culture and thought. The two are closely interrelated in forming a comprehensive understanding of the Arabic language, both in academic and practical realms. This research uses a qualitative approach with a literature review method by analyzing various classical and contemporary literature. The study's results indicate that ‘Ilm al-Lughah and Fiqh al-Lghah are inseparable in developing Arabic linguistic science. Their synergy is highly relevant in addressing the challenges of language modernization, Arabic language teaching, and the integration of Islamic sciences.
Co-Authors El-Fatony, Dika Syam Hartono Hartono Hidayat, M. Syamsul Nissa, Hayatun