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All Journal Bisman (Bisnis dan Manajemen): The Journal of Business and Management Bisma : Business and Management Journal Maslahah: Jurnal Manajemen dan Ekonomi Syariah Ebisnis Manajemen Svarga Pena: Jurnal Pengabdian Kepada Masyarakat J-CEKI
Hidayat, M. Syamsul
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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ANALISIS DAMPAK FRAMING IKLAN TERHADAP PENGUNJUNG WARKOP ANGKRINGAN BERBASIS INTERNET (WIFI) DI KAB. MOJOKERTO) Hidayat, M. Syamsul; Isnaini, Nurdiana Fitri
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol 2 No 1 (2019): Februari 2019
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (381.748 KB)

Abstract

Dalam  penelitian ini  tujuannya adalah mengetahui dampak framing iklan yang disajikan oleh pemasar UMKM warkop angkringan pada setiap individu atau pengunjung dengan berbasis internet (wifi)), sedangkan target khusus adalah : untuk mengetahui dan menganalisis (1) apakah  framing iklan yang dibentuk oleh para pemasar (UMKM warkop angkringan) akan memberikan benefit bagi pengunjungnya. (2) apa keuntungan warkop angkringan berbasis internet (wifi) dan bagaimana cara mempertahankan loyalitas pengunjung  warkop angkringan berbasis internet, adanya informasi tersebut dapat digunakan untuk membenahi strategi pemasaran UMKM warkop angkringan berbasis internet (wifi) di Kab. Mojokerto.               Penelitian ini merupakan eksploratory research.yang bertujuan untuk mengetahui  dampak framing iklan yang dibentuk oleh para pemasar (UMKM warkop angkringan) 1)akan memberikan benefit Manfaat bagi pengunjung Warkop, (2) mengetahui manfaat  bagi UMKM warkop angkringan berbasis internet (wifi) dan apa strategiwarkop dalam mempertahankan loyalitas pengunjung. Warkop angkringan berbasis internet (wifi) di Kab. Mojokerto. Proses penelitian dilakukan secara terstruktur dan menggunakan sampel dalam jumlah yang kecil. Wawancara/interview dilakukan secara open ended agar diperoleh informasi yang lengkap dari para partisipan. Teknik analisis dilakukan secara diskriptif, sesuai dengan tahapan dan pengelompokan bentuk informasi yang sudah ditentukan. Hasil penelitian menunjukkan bahwa bahwabenefit bagi pengunjung warkop(konsumen) antara lain adalah a)Internet Gratis b). Istarahat/Santai c).Kumpul-Kumpul Dengan Rekan Kerja d). Menyelesaikan tugas Kantor.Sedangkan Keuntungan yang di peroleh oleh pemilik Warkop angkringan berbasis internet (Wifi) yaitu antara lain:((a).Usaha Warkop angkringan berbasis internet (Wifi) tidak memerlukan adanya ketrampilan yang tinggi yang memerlukan tingkat pendidikan formal ataupun yang sejenisnya,(b) Usaha Warkop angkringan berbasis internet (Wifi) juga tidak memerlukan adanya modal yang terlalu besar.Oleh kare usaha ini tergantung pada skala usaha.Dimana pada umumnya tempat usaha merupakan sewa.(c). Pendapatan yang di peroleh cukuplumayan,(d). Adanya tingkat resiko yang rendah yang di miliki oleh para pemilik Warkop Warkop angkringan berbasis internet (Wifi) merupakan alasan dan keuntungan yang di peroleh.Dimana menu  yang di perjualbelikan umunya adalah anaeka minuman serta makanan ringan.
Pengaruh Kualitas Produk dan Brand Equity terhadap Keputusan Pembelian Air Minum Kesehatan Mojotras (Study Kasus di Dusun Wonokupang Desa Wonokupang Balongbendo Sidoarjo) Tuti, Anis Watiyas; Hidayat, M. Syamsul
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol 1 No 1 (2018): Februari 2018
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.653 KB)

Abstract

Segar Murni Utama merupakan perusahaan yang memproduksi air minum kesehatan (Mojotras) yang menawarkan kualitas produk yang baik bagi tubuh manusiaPenelitian ini dilakukan di Wonokupang tempat, waktu, biaya dan warganya banyak yang mengkomsumsi air minum kesehatan mojotras. Tujuan penelitian ini untuk mengetahui pengaruh kualitas produk dan brand equity terhadap keputusan pembelian. Jenis penelitian ini adalah Field research dengan menggunakan analisis regresi linier berganda. Popolasi yang digunakan penelitian ini 205 KK ( kartu keluarga) yang diambil Dusun Wonokupang Desa Wonokupang, Balongbendo, Sidoarjo. Sampel yang digunakan dalam penelitian ini 67 KK ( Kartu Keluarga). Dari hasil penelitian menunjukan Pengujian dari uji t kualitas produk terhadap keputusan pembelian air minum kesehatan menghasilkan nilai signifikansi Pengujian pengaruh brand equity terhadap keputusan pembelian air minum kesehatan menghasilkan nilai signifikansi adalah Sig 0.000 < 0.005 Maka persamaan regresi linier berganda Y = 0,565 + 0,372 X1 + 0,456 X2 Hal ini berarti bahwa keputusan membeli produk air minum kesehatan Pt segar murni utama di pengaruhi oleh kualitas produk dan brand equity.
ANALISIS FAKTOR-FAKTOR YANG DIPERTIMBANGKAN SISWA DALAM PENGAMBILAN KEPUTUSAN SEKOLAH DI SMK NASIONAL MOJOSARI Hidayat, M. Syamsul; Setyariningsih, Eny
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol 3 No 1 (2020): Februari 2020
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37112/bisman.v3i1.624

Abstract

The purpose of this study was to determine what factors influenced students choosing schools at the National Vocational School in Mojosari. With the limitation of the problem in this study, the students who attend the Mojosari National Vocational Schools in grades 2 and 3. Vocational High Schools (Vocational High Schools) are a formal educational institution that organizes vocational education from secondary/junior high school. The method in this research uses quantitative methods. The population in this study was all students in grade 2 and 3 who attended the National Vocational School in Mojosari. To determine the sample using an opinion (Maholtra, 2006:291) that is 4 or 5 times the number of variables known in this study the variables are 42 x 4 = 168, so the number of samples from this study amounted to 168 respondents. The technique used is proportionate stratified random sampling, this technique is used for populations that have proportional and non-homogeneous stratified members/elements (Sugiyono, 2016:82). Sources of data in this study are primary, secondary and documentation data. For the results of factor analysis, the KMO (Kaisser-Meyer-Olkin) measure of sampling adequacy of 0.706 is greater than 0.5 and there are 42 variables whose values are above 0.5. For the factors formed there are 15 factors out of 42 variables. Of the 15 factors formed, the most influential were school product factors with a variance value of 15,885.
Pengaruh Rebranding, Kualitas Layanan dan Brand Ambassador terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen Sebagai Variabel Mediasi: Studi Kasus Pada Generasi Milenial dan Zilenial yang Menggunakan Gofood di Kota dan Kabupaten Mojokerto Puspita Anggraini, Dita; Rahayu, Rahayu; Hidayat, M. Syamsul
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 2 No. 4 (2024): Oktober : Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v2i4.1595

Abstract

This study aims to determine the effect of rebranding, service quality, and brand ambassadors on GoFood consumer satisfaction and loyalty in Mojokerto with the population of Gen Z and Gen M. The sampling technique used is non- probability sampling with purposive sampling method and the number of respondents is 251 people. The results showed that rebranding had no effect on customer satisfaction, but service quality and brand ambassadors had a significant effect on customer satisfaction. In addition, rebranding and brand ambassadors have no effect on consumer loyalty, while service quality has a positive effect on consumer loyalty. Customer satisfaction also has a significant effect on customer loyalty. However, customer satisfaction does not mediate the relationship between rebranding and customer loyalty, but is able to mediate the effect of service quality and brand ambassadors on customer loyalty.
Pengaruh Brand Image dan Gaya Hidup terhadap Keputusan Pembelian Ulang Iphone dengan Kepuasan Konsumen Sebagai Variabel Moderating di Mojokerto Yuliana Putri, Afrianty; Setyariningsih, Eny; Hidayat, M. Syamsul
Ebisnis Manajemen Vol. 2 No. 3 (2024): Ebisnis Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ebisman.v2i3.508

Abstract

In the current era of information technology development, product competition in the smartphone manufacturer market is increasingly rapid. Humans are also very dependent on technology, including smartphones. So manufacturers are working hard to meet these needs by producing various smartphones, one of which is the Apple iPhone. This research aims to determine the influence of brand image and lifestyle on iPhone repurchase decisions with consumer satisfaction as a moderating variable. This research uses a quantitative approach with the iPhone consumer population in Mojokerto. The sample was 200 respondents with a questionnaire as data collection and analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) 4.0. The results of the research show that brand image positively and significantly influences repurchase decisions, lifestyle positively and significantly influences repurchase decisions, consumer satisfaction and repurchase decisions have a significant and positive influence, consumer satisfaction has a positive and significant effect in moderating brand image on decisions repeat purchases, consumer satisfaction has a positive and significant influence in moderating lifestyle and repurchase decisions.
Pemberdayaan UMKM di Desa Padi Melalui Deversifikasi Produk dan Pemasaran Online Bawang Goreng di Desa Padi Mojokerto Eny Setyariningsih; Utami, Budi; Hidayat, M. Syamsul
Svarga Pena : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 4 (2024): Desember : Svarga Pena : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/svargapena.v1i4.65

Abstract

Increasing family economic empowerment can start from simple things, things that can be done by people in the village by starting businesses that are simple, including what happened in Padi village, Gondang subdistrict. This service aims to help analyze the role of Micro, Small and Medium Enterprises (MSMEs) in developing the local economy in Padi Village, Gondang District, Mojokerto Regency, with a special focus on MSMEs processing fried onions. The method used in this service is a qualitative approach with observational interview techniques both with MSME actors in the Padi Village and with Mrs. Winayah as the owner of the Fried Onion MSME, and secondary data analysis. The research results show that fried onion MSMEs in Padi Village play a significant role in increasing local community income and creating new jobs, and according to the results of the SWOT analysis, Padi Village MSMEs have the potential to develop and improve if mentoring is carried out regularly and periodically. facing various challenges, such as limited human resource capabilities, marketing and technology. Efforts to develop MSMEs through government support and empowerment of local communities are identified as key strategies to increase the competitiveness and sustainability of these businesses. This Community Service Program is expected to provide a positive impact in innovation in shallot processing and product development, packaging improvements for a wider market, business management training, and development of marketing networks as important steps in supporting the growth of fried onion MSMEs in the Village. Paddy.
Analisa Strategi Marketing untuk Meningkatkan Profitabilitas UD. Mumani dengan Menggunakan Analisa SWOT di Era Pandemi Covid-19 Setyariningsih, Eny; Hidayat, M. Syamsul
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3723

Abstract

Marketing Strategy is the right strategy to increase sales volume at UD. Numani. So the aim of this research is to find out the marketing strategy implemented by UD. Numani is able to influence the profitability of its income, by carrying out internal and external analysis, as well as finding out the right strategy to increase sales by using SWOT analysis. This type of research is descriptive qualitative research located at UD. Numani Mojokerto. The data collection technique involves conducting interviews with the owner, observing and documenting. Then the data is analyzed through SWOT analysis by identifying internal and external factors, then calculating the IFAS (Internal Factor Analysis Strategic) matrix and EFAS (External Factor Analysis Strategic) matrix, as well as providing recommendations for strategies through the results of calculating the SWOT matrix. The results of this research found that UD. Numani is in Kwadran II position and is very likely to be able to implement marketing development strategies and product development strategies. This research also identifies internal and external factors which will then be analyzed using the SWOT matrix to produce a strength value of 3.67, weakness 1 .49, opportunity 2.49, and threat 3.73 from the results show that UD. Numani is in quadrant II or what is usually called the progressive quadrant. This position indicates that an organization is in prime and stable condition so that it is possible to continue developing various aspects, especially marketing and product development, increasing marketing reach by using and implementing online marketing strategies.
Faktor-Faktor yang Mempengaruhi Keputusan Pembelian: (Studi Kasus pada WW Collection Pungging) Amrulloh, Afif; Hartono, Hartono; Hidayat, M. Syamsul
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.4221

Abstract

This study aims to examine and analyze the influence of Product Design, Product Quality, and Lifestyle on Purchase Decisions, with a case study at WW Collection in Pungging. A quantitative approach was employed, using surveys as the main data collection method. Questionnaires were distributed to respondents who had made at least one purchase, either through social media platforms or by visiting the store directly. The sampling technique used was purposive sampling, with a total of 385 respondents. Data analysis was conducted using SPSS software, applying the t-test to determine the effect of each variable on purchasing decisions. The results indicate that Product Design has a significant influence on purchase decisions. Likewise, Lifestyle also significantly affects consumers’ purchasing decisions. Additionally, Product Quality shows a positive and significant impact on purchase behavior. Simultaneously, all three variables: Product Design, Product Quality, and Lifestyle exert a meaningful influence on consumer purchasing decisions at WW Collection. These findings suggest that these factors play a crucial role in shaping consumer behavior and should be a key focus in WW Collection’s marketing strategies. By understanding and aligning with consumer preferences and lifestyles, the company can enhance its product appeal and customer satisfaction. Consequently, WW Collection is encouraged to maintain and improve these influencing factors to sustain competitiveness and drive consumer loyalty.
Analisis Faktor-Faktor Media Sosial Yang Mempengaruhi Keputusan Pembelian di Tuminis Catering Gresik Ningrum, Ajeng Puspa; Hidayat, M. Syamsul; Kasnowo, Kasnowo
BISMA : Business and Management Journal Vol. 3 No. 1 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i1.2077

Abstract

Gresik Regency is one of the cities that has experienced significant development of the culinary sector. This is supported by an increase in the number of industrial workers who become potential markets. However, in the midst of increasingly fierce competition, culinary businesses are faced with challenges to innovate, especially in marketing strategies. This study aims to determine and describe the factors that influence purchasing decisions at Tuminis Catering in Gresik. The method used in this research is quantitative method. Determination of the sample using Non-Probability Sampling Technique and the number of samples was 110 samples. While the data analysis techniques used are validity tests, reliability tests. Based on the results of the study, it shows that indicators such as ordering information in captions and videos, bio links, frequency and consistency of uploads, testimonials, admin responses, and interactive features such as polls and QnA. This factor shows that the quality of communication and easy access to information on social media play an important role in influencing consumer purchasing decisions. Indicators such as image display, visual design variations, narration or voice over, to background music. This shows that social media that presents content with high aesthetic appeal can form positive perceptions and increase consumer buying interest.  
Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Es Teler Umma-Ummi Putri, Angelia Maysa; Hidayat, M. Syamsul; Kasnowo, Kasnowo
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 6: Oktober 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i6.11419

Abstract

Persaingan bisnis kuliner yang semakin ketat menuntut para pelaku usaha untuk memahami faktor-faktor yang memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang memengaruhi keputusan pembelian pada Es Teler Umma-Ummi. Pendekatan kuantitatif digunakan dengan metode survei melalui penyebaran kuesioner kepada 135 responden yang merupakan pelanggan Es Teler Umma-Ummi. Data dianalisis menggunakan exploratory factor analysis dengan bantuan SPSS versi 22. Hasil analisis menghasilkan enam faktor baru yang memengaruhi keputusan pembelian, yaitu: faktor 1 (kualitas produk & promosi langsung), faktor 2 (media & komunikasi promosi), faktor 3 (interaksi pelanggan), faktor 4 (layanan dan kepuasan pelanggan), faktor 5 (kualitas produksi minuman), dan faktor 6 (kemudahan transaksi digital). Penelitian ini diharapkan memberikan kontribusi praktis bagi pelaku UMKM dalam merancang strategi pemasaran yang lebih efektif dan efisien, serta memperkaya literatur dalam bidang perilaku konsumen.
Co-Authors Amrulloh, Afif Budi Utami Hartono Hartono Isnaini, Nurdiana Fitri kasnowo, kasnowo Ningrum, Ajeng Puspa Puspita Anggraini, Dita Putri, Angelia Maysa Rahayu Rahayu Setyariningsih, Eny Tuti, Anis Watiyas Yuliana Putri, Afrianty