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All Journal Jurnal Pengabdian Masyarakat Bangsa Journal Of Agribusiness, Social and Economic
Saputra, Adithya
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Strategi Pengembangan Bisnis Abon Di Umkm Langkah Maju saputra, Yehuda Nathanael Theo; Pengestu, Seto Probo; Prabawati, Malicha; Wahyudi, Alfarobi Sabilar Rosyad; Pratama, Chabib Galuh; Saputra, Adithya
Journal of Agribusiness, Social and Economic Vol 5 No 1 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jase.v5i1.6387

Abstract

This study aims to analyze the business development strategy of abon (shredded meat) at UMKM Langkah Maju using a SWOT approach. The analysis evaluates internal factors, including strengths and weaknesses, as well as external factors, such as opportunities and threats that affect business growth. The results indicate that UMKM Langkah Maju's main strengths lie in high-quality raw materials, distinctive flavors, and competitive pricing. However, challenges such as limited production capacity, suboptimal marketing, and competition with large-scale abon producers remain significant. By leveraging opportunities such as increasing market demand, digital marketing, and government support, the recommended strategies include market expansion, product innovation, and branding improvement. This study is expected to serve as a reference for developing creative economy-based MSMEs to enhance competitiveness and achieve sustainable business growth.
Sosialisasi Penggunaan Alat Bantu Tabur Pupuk Sederhana Sebagai Inovasi Efisiensi Pertanian Bagi Kelompok Tani di Kelurahan Unyi Santos, Maria Herlinda Dos; Rahmatullah, Rahmatullah; Pardalena, Andi; Aryani, Trisya; Ilmi, Nur; Saputra, Adithya; Janisya, Irna; Haliza, Nur; Asmal, Asmal
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 7 (2025): September
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i7.3126

Abstract

Kuliah Kerja Nyata (KKN) merupakan salah satu bentuk kegiatan pengabdian kepada masyarakat yang wajib diikuti oleh mahasiswa Universitas Muhammadiyah Bone sebagai syarat memperoleh 4 SKS. Pelaksanaan KKN dilakukan di berbagai wilayah, salah satunya di Kelurahan Unyi, Kecamatan Dua Boccoe, yang mayoritas penduduknya bekerja sebagai petani. Kondisi tersebut mendorong mahasiswa KKN untuk menghadirkan program yang sesuai dengan kebutuhan masyarakat, khususnya dalam bidang pertanian. Salah satu permasalahan utama yang dihadapi petani adalah proses pemupukan lahan yang memerlukan banyak waktu, tenaga, dan kurang efisien, terlebih bagi petani yang sudah lanjut usia. Untuk menjawab kebutuhan tersebut, tim KKN memperkenalkan inovasi alat bantu tabur pupuk sederhana yang dirancang dan dibuat secara langsung oleh mahasiswa. Metode pelaksanaan mencakup proses pembuatan alat, sosialisasi, dan demonstrasi cara penggunaannya di hadapan kelompok tani. Hasil kegiatan menunjukkan bahwa alat ini dapat menjadi solusi alternatif dalam mempermudah kegiatan pemupukan sekaligus meningkatkan efisiensi kerja petani.
Co-Authors Aryani, Trisya Asmal Asmal Haliza, Nur Janisya, Irna Nur Ilmi Pardalena, Andi Pengestu, Seto Probo Prabawati, Malicha Pratama, Chabib Galuh Rahmatullah Rahmatullah Santos, Maria Herlinda Dos saputra, Yehuda Nathanael Theo Wahyudi, Alfarobi Sabilar Rosyad